News Wires

  • The Marketer’s Guide to Licensed and Syndicated Content

    … access and options. Or, rather, a lack of them. E.g., A local magazine in Kentucky couldn’t get Rudyard Kipling to write for it in 1920. But it might buy a reprint license for Kipling’s poems. E.g., A newspaper in Oregon couldn’t ship a reporter to New York to cover an election in 1955, but it could buy a story about it from a news wire like…

    Shane Snow/ Relevancein SEO Content- 29 readers -
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