Newscred

    • Why Brand Loyalty Hinges on Social Media Engagement

      Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve brand loyalty, one must first understand what it really means.

      AllFacebookin Social Twitter- 15 readers -
  • Marketers Shop the Same Way Consumers Do (Infographic)

    … of marketers also say that user reviews influence them the most when it comes to a purchase. However, marketers persist in investing in advertising methods that potential customers are less responsive to. 45 percent of marketing budgets are spent on traditional advertising, 14 percent of budgets went to search engine optimization and social…

    AllFacebookin SEO- 15 readers -
  • Running a Social Contest in 2016: What’s Changed

    … I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That’s about 30 years ago in internet years. But seriously, digital marketing has evolved a great deal in the past five years…

    Inside Facebookin Social Google Facebook Twitter- 20 readers -
  • How Are People Really Using Snapchat (Infographic)

    … Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

    AllTwitterin How To's- 15 readers -
  • Study: Brand Content Drives Massive Brand Lift

    …, it’s trackable, and there’s a game plan in place. Much more elusive, however, is brand lift. There’s little doubt that a company’s brand lift matters—whether you’re a SaaS company like Contently, a CPG brand like Captain Crunch, or a media brand like The New York Times. And despite the fact that it’s much harder to measure than direct revenue, most…

    The Content Strategistin EMail Content- 20 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … 2015 Millennial Shoppers [Research] Millennials, aged 18 to 34, are a key demographic for every marketer. The reason’s simple: Millennials influence lots of purchase decisions, for themselves, for their parents, for their employers, and in some cases, for their own families. Millennial shoppers spend $600 billion annually. Millennial spending…

    Heidi Cohen/ Heidi Cohen- 16 readers -
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