• Why Brand Loyalty Hinges on Social Media Engagement

    … this 1,000 times, but humanizing your brand increases consumer trust. In fact, a report from NewsCred found that 69 percent of millennials believe brand recognition and trust are the most important aspects of brand loyalty. This can be done by using social media to show your audience how things are made, who makes your products or causes your company…

    AllFacebookin Social Twitter- 21 readers -
  • Marketers Shop the Same Way Consumers Do (Infographic)

    … User-generated content is a keystone many consumers seek out when making purchase decisions. Unfortunately, there are several areas of disconnect between consumers and marketers in e-commerce and on social, and efforts don’t always match expectations. An infographic from Column Five and Newscred examines how Fortune 1000 marketers shop online…

    AllFacebookin SEO- 16 readers -
  • Running a Social Contest in 2016: What’s Changed

    … amount of time. Here’s a good example. Trind, a small Dutch cosmetics company, recently ran a giveaway and gathered 930 new email leads in a little over two weeks. For a company with fewer than 6,000 Facebook fans and a small email list, this was a huge success. Passive lead collection like a free download or newsletter sign-up form won’t give you…

    Inside Facebookin Social Google Facebook Twitter- 22 readers -
  • How Are People Really Using Snapchat (Infographic)

    … Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

    AllTwitterin How To's- 18 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … consistently open Contently content. We derived our control group (unengaged subscribers) from subscribers who qualified as a 1, 2, or 3 in MailChimp—people who have limited to very little engagement with Contently content. (Read more about how MailChimp rates subscribers here.) For incentive, respondents were entered into a raffle for a $250 gift card…

    The Content Strategistin EMail Content- 22 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … homework online via mobile devices and computers. Millennials spend 7.43 hours per day on the Internet according to Global Web Index data. (Note: This is global data.) Millennials and communications (including content) Interestingly, when it comes to retailer contact, millennials prefer email. This is significantly more than in-person or social media…

    Heidi Cohen/ Heidi Cohen- 22 readers -
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