• Why Brand Loyalty Hinges on Social Media Engagement

    … this 1,000 times, but humanizing your brand increases consumer trust. In fact, a report from NewsCred found that 69 percent of millennials believe brand recognition and trust are the most important aspects of brand loyalty. This can be done by using social media to show your audience how things are made, who makes your products or causes your company…

    AllFacebookin Social Twitter- 20 readers -
  • Marketers Shop the Same Way Consumers Do (Infographic)

    … of marketers also say that user reviews influence them the most when it comes to a purchase. However, marketers persist in investing in advertising methods that potential customers are less responsive to. 45 percent of marketing budgets are spent on traditional advertising, 14 percent of budgets went to search engine optimization and social…

    AllFacebookin SEO- 16 readers -
  • Running a Social Contest in 2016: What’s Changed

    … and even your email list (remember, you may already have their email, but they’re going to share your contest with their friends, as well). At that point you should consider smart, well-targeted ad strategies. What has changed: Mobile takes the lead Mobile has become the most important device platform. According to Mary Meeker‘s 2015 internet…

    Inside Facebookin Social Google Facebook Twitter- 22 readers -
  • How Are People Really Using Snapchat (Infographic)

    … Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

    AllTwitterin How To's- 16 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … marketers believe it’s where content provides the most value. The question for us was: How do we know? And so we set out to measure how the 60,000+ people who subscribe to our newsletter—which comes jam-packed with four fresh stories every day—feel about Contently as a brand, and how the amount of content they consume impacts their opinion…

    The Content Strategistin EMail Content- 21 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 20 readers -
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