Newscred

  • Why Brand Loyalty Hinges on Social Media Engagement

    … first understand what it really means. What is brand loyalty? Brand loyalty is partiality toward one particular business or product over a competitor. On social media, that loyal customer is more likely to comment, share, follow or post user-generated content to your brand’s profile over another. That behavior thereby extends your business’ reach…

    AllFacebookin Social Twitter- 24 readers -
  • Marketers Shop the Same Way Consumers Do (Infographic)

    … of marketers also say that user reviews influence them the most when it comes to a purchase. However, marketers persist in investing in advertising methods that potential customers are less responsive to. 45 percent of marketing budgets are spent on traditional advertising, 14 percent of budgets went to search engine optimization and social…

    AllFacebookin SEO- 17 readers -
  • Running a Social Contest in 2016: What’s Changed

    … and even your email list (remember, you may already have their email, but they’re going to share your contest with their friends, as well). At that point you should consider smart, well-targeted ad strategies. What has changed: Mobile takes the lead Mobile has become the most important device platform. According to Mary Meeker‘s 2015 internet…

    Inside Facebookin Social Google Facebook Twitter- 30 readers -
  • How Are People Really Using Snapchat (Infographic)

    … Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform…

    AllTwitterin How To's- 20 readers -
  • Study: Brand Content Drives Massive Brand Lift

    … When you’re creating content for a brand, there are some obvious goals: audience share, email subscribers, lead generation, lead nurturing, revenue generation and attribution, not getting fired. For B2B companies like Contently, “content to conversion” is the mantra, and for good reason: Thanks to software platforms like Marketo and Salesforce…

    The Content Strategistin EMail Content- 22 readers -
  • Millennials: Everything Marketers Need To Know In 2015

    … power will reach $1.4 trillion by 2020 (or 30% of US retail sales) according to Accenture’ 2013 research. Millennials and their finances To tap into this growing millennial market, you must understand what makes them tick and how they view money. Principal Financial Group provides a financial perspective. (Note: This data is focused on selling…

    Heidi Cohen/ Heidi Cohen- 26 readers -
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