Newsjacking

  • Cats, dogs, brands and social media marketing success

    … debating each other before an audience of millions and frankly, I couldn’t wipe the smile off my face. I was looking at a Facebook Live video being broadcast on The Late Show with Stephen Colbert’s Facebook page that was showing the television broadcast of the event. However, in front of the screen was a large pen full of cute, little kittens divided…

    Search Engine Watchin Social- 11 readers -
  • How brands are jumping on the Pokémon Go bandwagon: the good and the bad

    … Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not every mention…

    Search Engine Watch- 16 readers -
  • How to Brand Your Company as an Industry Leader

    … brownie points for being transparent and reliable. Moreover, the tactic will help uplift your company’s reputation, brining industry recognition and respect. It’s never a good idea to stop striving to build connections and relationships with industry thought leaders and reputable brands in your sector. But, at some point, you’ve got to start…

    Relevancein How To's- 12 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    …. With the recent tweak to the Newsfeed to prioritize posts that match current events or trending news stories, this algorithm update has created an easy way for brands to boost their Facebook engagement via “newsjacking", or creating video posts that revolve around trending stories. The popularity of a news story may drop off quickly, so in order to get…

    ReelSEOin Social Facebook How To's- 33 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 10 readers -
  • Using Trending News To Create An Exciting Content Calendar

    … that will help you identify the most popular news stories by day, week, month and topic category. Google Alerts / Trends Google alerts and trends are two resources that can help you stay on top of the most prevalent searches and news stories on a particular topic. For example, Google Trends can give you a glimpse at what Google search users are looking…

    Relevancein Content- 18 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 15 readers -
  • The Distasteful Newsjacking This Week

    … After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
  • How to Newsjack Events to Build Your Visibility

    … released from Stephen Colbert and J.K. Rowling. This is the perfect time and opportunity to newsjack the current event. As far as I know, David Meerman Scott coined the term “Newsjacking” when he published a book of the same name in 2011. Scott says, Enter newsjacking: the process by which you inject your ideas or angles into breaking news…

    Denise Wakeman/ Denise Wakemanin Social- 9 readers -
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