Newsjacking

  • Cats, dogs, brands and social media marketing success

    … been on that runaway freight train of a news story. It’s been a perfect newsjacking opportunity if ever there was one. But the time and circumstances have also been quite rare. At least let’s hope so. What’s always in vogue are cats and dogs. After all, pretty much anything to do with politics is a hot-button issue. Cats and dogs? Not so much…

    Search Engine Watchin Social- 12 readers -
  • Brand Newsroom 111: The virtues of controversy and newsjacking

    … Australian demographer Bernard Salt caused outrage recently when he suggested millennials could afford to buy houses if they stopped spending money on smashed avocado on toast. Brands jumped on it, leveraging the publicity for their own business. Today, the Brand Newsroom team takes a look at marketing opportunism. Here are some key take-outs…

    Lush Digitalin Social- 20 readers -
  • How brands are jumping on the Pokémon Go bandwagon: the good and the bad

    … Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not every mention…

    Search Engine Watch- 20 readers -
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