Newsjacking

  • Cats, dogs, brands and social media marketing success

    … been on that runaway freight train of a news story. It’s been a perfect newsjacking opportunity if ever there was one. But the time and circumstances have also been quite rare. At least let’s hope so. What’s always in vogue are cats and dogs. After all, pretty much anything to do with politics is a hot-button issue. Cats and dogs? Not so much…

    Search Engine Watchin Social- 12 readers -
  • Brand Newsroom 111: The virtues of controversy and newsjacking

    … a discussion with Content Marketing Institute vice president Michele Linn about the CMI’s 2017 B2B content marketing trends report. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 111: The virtues of controversy and newsjacking appeared first on Lush Digital. …

    Lush Digitalin Social- 17 readers -
  • How brands are jumping on the Pokémon Go bandwagon: the good and the bad

    … Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not every mention…

    Search Engine Watch- 19 readers -
  • How to Brand Your Company as an Industry Leader

    … Industry leaders. We’re always hanging on their last word and taking every initiative to connect with them, yearning for just an ounce of their attention. But what if, instead of being a follower, you could cut through the celebrity status red tape and position your own brand as a leader? Companies who are industry leaders naturally attract…

    Relevancein How To's- 13 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    … to Facebook means more organic reach, but what many still don't know is that uploading native video content also gives brands a huge opportunity to push a “call to action” within a video post. After a native Facebook video plays, the viewer is presented with two options: replay the video or click the designated call to action button. While the call…

    ReelSEOin Social Facebook How To's- 37 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … value later on down the road. A good example comes in the form of “newsjacking.” Instead of simply blogging about generic topics, this tactic places your brand at the center of the digital discussion by offering industry-oriented insight and responses to the latest relevant news stories. The best part about adding newsjacking to your campaign…

    Relevancein Content- 13 readers -
  • Using Trending News To Create An Exciting Content Calendar

    … that people post and stay updated on how the community responds. LinkedIn Pulse Many business professionals use LinkedIn to connect with colleagues, prospects and more. One of LinkedIn’s other great benefits is its Pulse platform that allows an individual to view highly targeted news content based on professional interests. Creating valuable content…

    Relevancein Content- 30 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 28 readers -
  • The Distasteful Newsjacking This Week

    …) to their brand. I was hoping it wouldn’t happen… but a few minutes later I saw the first one published on LinkedIn. Ugh. This is not the strategy that was originally penned by David Meerman Scott called newsjacking. Newsjacking: The process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. I’m…

    Douglas Karr/ Marketing Technology Blogin Content- 11 readers -
  • How to Newsjack Events to Build Your Visibility

    … released from Stephen Colbert and J.K. Rowling. This is the perfect time and opportunity to newsjack the current event. As far as I know, David Meerman Scott coined the term “Newsjacking” when he published a book of the same name in 2011. Scott says, Enter newsjacking: the process by which you inject your ideas or angles into breaking news…

    Denise Wakeman/ Denise Wakemanin Social- 13 readers -
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