• Cats, dogs, brands and social media marketing success

    … been on that runaway freight train of a news story. It’s been a perfect newsjacking opportunity if ever there was one. But the time and circumstances have also been quite rare. At least let’s hope so. What’s always in vogue are cats and dogs. After all, pretty much anything to do with politics is a hot-button issue. Cats and dogs? Not so much…

    Search Engine Watchin Social- 12 readers -
  • Brand Newsroom 111: The virtues of controversy and newsjacking

    … a discussion with Content Marketing Institute vice president Michele Linn about the CMI’s 2017 B2B content marketing trends report. Like what you’ve heard? Give us a follow on Soundcloud to get the latest episodes. Or, you can subscribe or leave a review on iTunes. The post Brand Newsroom 111: The virtues of controversy and newsjacking appeared first on Lush Digital. …

    Lush Digitalin Social- 20 readers -
  • How brands are jumping on the Pokémon Go bandwagon: the good and the bad

    … Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not every mention…

    Search Engine Watch- 20 readers -
  • How to Brand Your Company as an Industry Leader

    … Industry leaders. We’re always hanging on their last word and taking every initiative to connect with them, yearning for just an ounce of their attention. But what if, instead of being a follower, you could cut through the celebrity status red tape and position your own brand as a leader? Companies who are industry leaders naturally attract…

    Relevancein How To's- 16 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    … marketing efforts. #1 Tip: The Native Facebook Video Hack Facebook has made some big changes in the way that content is distributed on the platform and the type of posts most likely to reach the masses is now without a doubt, video content. A recent study by Socialbakers indicates us that a video post receives an organic reach of 8.7 percent, which means…

    ReelSEOin Social Facebook How To's- 37 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    … Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do…

    Relevancein Content- 13 readers -
  • Using Trending News To Create An Exciting Content Calendar

    … that will help you identify the most popular news stories by day, week, month and topic category. Google Alerts / Trends Google alerts and trends are two resources that can help you stay on top of the most prevalent searches and news stories on a particular topic. For example, Google Trends can give you a glimpse at what Google search users are looking…

    Relevancein Content- 33 readers -
  • Newsjacking: You’re Doing It Wrong

    …. Newsjacking at its Worst They milked it for all it was worth. The first-day story broke the news with man-in-the-street reaction from Hollywood to Times Square. Second- third- and fourth-day stories shared the sad details of his death; feigning respectability with sidebars on substance abuse, depression and suicide. Unsubstantiated stories linking Mr…

    Gregg Laskoski/ Relevance- 29 readers -
  • The Distasteful Newsjacking This Week

    After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money) to their brand.

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How to Newsjack Events to Build Your Visibility

    … released from Stephen Colbert and J.K. Rowling. This is the perfect time and opportunity to newsjack the current event. As far as I know, David Meerman Scott coined the term “Newsjacking” when he published a book of the same name in 2011. Scott says, Enter newsjacking: the process by which you inject your ideas or angles into breaking news…

    Denise Wakeman/ Denise Wakemanin Social- 15 readers -
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