• How brands are jumping on the Pokémon Go bandwagon: the good and the bad

    … Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage. Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. Not every mention…

    Search Engine Watch- 15 readers -
  • How to Brand Your Company as an Industry Leader

    … Industry leaders. We’re always hanging on their last word and taking every initiative to connect with them, yearning for just an ounce of their attention. But what if, instead of being a follower, you could cut through the celebrity status red tape and position your own brand as a leader? Companies who are industry leaders naturally attract…

    Relevancein How To's- 11 readers -
  • How-to Master the Facebook Video Algorithm: 3 Winning Tactics

    …. With the recent tweak to the Newsfeed to prioritize posts that match current events or trending news stories, this algorithm update has created an easy way for brands to boost their Facebook engagement via “newsjacking", or creating video posts that revolve around trending stories. The popularity of a news story may drop off quickly, so in order to get…

    ReelSEOin Social Facebook How To's- 30 readers -
  • Are Small Brands Really At a Content Marketing Disadvantage?

    Published 1 min ago 21 As one of the hottest trends on the web, it’s only natural to think of content marketing as something reserved for the “big boys” and other major industry players. It makes sense, considering how astronomical the promotional budgets for some of these brands are, in addition to the fact that they’re willing to do whatever it takes to sway a target audience.

    Relevance- 8 readers -
  • Using Trending News To Create An Exciting Content Calendar

    … that will help you identify the most popular news stories by day, week, month and topic category. Google Alerts / Trends Google alerts and trends are two resources that can help you stay on top of the most prevalent searches and news stories on a particular topic. For example, Google Trends can give you a glimpse at what Google search users are looking…

    Relevancein Content- 16 readers -
  • Newsjacking: You’re Doing It Wrong

    … and self-described media relations expert in Edelman’s New York office. Ms. Kovitz advised her audience as follows: “As we mourn the loss of Robin Williams to depression, we must recognize it as an opportunity to engage in a national conversation. His death yesterday created a carpe diem moment for mental health professionals…” Translation: What…

    Gregg Laskoski/ Relevance- 15 readers -
  • The Distasteful Newsjacking This Week

    …) to their brand. I was hoping it wouldn’t happen… but a few minutes later I saw the first one published on LinkedIn. Ugh. This is not the strategy that was originally penned by David Meerman Scott called newsjacking. Newsjacking: The process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. I’m…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
  • How to Newsjack Events to Build Your Visibility

    … released from Stephen Colbert and J.K. Rowling. This is the perfect time and opportunity to newsjack the current event. As far as I know, David Meerman Scott coined the term “Newsjacking” when he published a book of the same name in 2011. Scott says, Enter newsjacking: the process by which you inject your ideas or angles into breaking news…

    Denise Wakeman/ Denise Wakemanin Social- 9 readers -
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