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  • The Pros and Cons of a Double Opt-In Email Campaign

    … in a direct way. Marketers want to convert their leads through email, but they don’t want to risk annoying them with their messages or losing them as subscribers. One of the ways to prevent this is to require a double opt-in. This means that after subscribers register their emails with you, they then have to confirm their subscription through email…

    Marketing Technology Blogin EMail- 12 readers -
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