Newspapers

  • Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds

    … Big daily newspapers get most of the attention in the local news industry, but they include only 3% of all newspapers, daily and weekly. The other 97% – 6,851 titles – are “small-market newspapers.” Of these, 1,202 are printed daily and 5,649 are printed weekly (on their physical form). They are papers like the Herald and News in Klamath Falls…

    Tom Grubisich/ Street Fight- 9 readers -
  • The Place of Newspapers in the Local Marketing Ecosystem

    … are already winding down July. A little birdie told me you were in our nation’s capital last week presenting to an audience of local newspaper operators. I thought we might talk about some of the cross-currents those folks are facing this week while it they were still fresh in your mind. Mike: I was! I was invited to speak at the Association…

    Street Fightin EMail- 27 readers -
  • What Technology Has Been Eliminated with Smartphones?

    … We’re coming up on the 10th birthday of the iPhone, launched June 29th, 2007. Like any convincing psychopath, smartphones are able to put on a likable front. They are friendly, helpful and seem like they wouldn’t hurt a fly. All the while they are sadistic killers who smother alarm clocks in their sleep and make sure your GPS system is never…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Brands can avoid one big mistake newspapers are making

    … basics — spelling, grammar and punctuation. Bad spelling and grammar can cost you business Not the high-end stuff. I think it’s OK to end a sentence with a preposition if you want to. I mean the kind of stuff a subeditor, or a proofreader, used to fix; the simple things the public expects a newspaper to get right. It seems every week someone I…

    Lush Digitalin Content- 14 readers -
  • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

    … Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them: millions upon millions of unique visitors, and billions of pageviews. With such numbers, the partnerships between the newspapers and Facebook are supposed to be a “win-win.” But the results are proving to be quite different. The chart below shows who…

    Tom Grubisich/ Street Fight- 25 readers -
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