Newsrooms

  • Brand Newsroom 135: What’s wrong with the media today

    … BNR’s producer, Dan Hatch, joins Nic Hayes and Sarah Mitchell to take a deep dive into what’s going wrong with the media these days — from credibility, accountability, shrinking newsrooms and falling advertising revenues to fake news and “churnalism”. Here are some key take-outs: Shrinking advertising revenues have led to shrinking…

    Lush Digital- 17 readers -
  • ‘I Run My Blog More Like a Television Network’: Inside Shopify’s Next-Level Newsroom

    … trends. Ultimately, both are in the business of storytelling, relying on research to appeal to audiences. “I firmly believe that we view the computer no differently than we did televisions or movie screens of the past. In marketing, we’re creating entertainment more than anything else,” he explained. “The idea of branding just came from building a character.” The post ‘I Run My Blog More Like a Television Network’: Inside Shopify’s Next-Level Newsroom appeared first on The Content Strategist. …

    The Content Strategist- 17 readers -
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