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Over the past two weeks, we have explained why Facebook advertising is necessary for restaurants and the ad options available. Next is how marketers can optimize each ad though the use of extensive targeting using data-driven insights. Facebook’s targeting options allow restaurants to optimize each and every ad by putting the content in front of the exact audience it was created to influence.
… as they’re published. We’ve invited an absolute expert on this subject, Chris Moreno with Zog Digital, to write this series for NextRestaurants readers. Chris previously worked at Facebook and now heads up the paid social media advertising team at Zog. This article was originally published on NextRestaurants.com. Article 1: Get Started with Facebook Advertising The post Facebook Advertising Options Restaurants Need to Use appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …
… Restaurants motivated to improve sales through digital advertising must take a hard look at social media platforms, especially Facebook. Over the next few weeks on NextRestaurants.com, we’ll be laying out the case for why restaurants should begin investing in Facebook advertising, how to optimize the ads for maximum effectiveness, dispel some…