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If there weren’t any content marketers at New York Comic Con last weekend, there probably should have been. For cross-platform content marketing campaigns, there are few mediums as inherently perfect as comic books. Their characters and stories speak to multiple generations of fans, and they are versatile enough to sell just about anything… if the campaign is handled right.
…. Similarly, limiting how long a product or service is available is a powerful way to influence behavior. Social Media Success Summit offered a time-sensitive discount to spur action. Let’s say you’re an NFL merchandise e-commerce shop. You develop a promotion that runs for the entire football season where whichever team is ahead, their merchandise…