Niche Groups

  • Crowdporting to Get Killer Ideas for Content Creation

    … Crowdporting is a term I coined in an article on using crowdsourcing to get ideas for content. This can be content for your websites, blogs, webinars, webcasts, print articles, opinion pieces, newsletters, press releases, marketing materials, or any other content you need to create for your business or organization. Crowdporting is a portmanteau…

    Relevancein Content- 4 readers -
  • How to Beat the Inverse Proportionality Marketing Paradox

    … passively consume information through mass media but rarely share the same views, beliefs, values or understanding of specific issues. And they almost never seek out solutions to such either. On the other hand, in his research, “Public Opinion and Public Opinion Polling,” published in a 1948 edition of American Sociological Review, Blumer argues…

    Rodger Johnson/ Relevancein How To's- 7 readers -
Get the top posts daily into your mailbox!