Niche Groups

  • Crowdporting to Get Killer Ideas for Content Creation

    Crowdporting is a term I coined in an article on using crowdsourcing to get ideas for content. This can be content for your websites, blogs, webinars, webcasts, print articles, opinion pieces, newsletters, press releases, marketing materials, or any other content you need to create for your business or organization.

    Relevance- 5 readers -
  • How to Beat the Inverse Proportionality Marketing Paradox

    …, argued niche groups are interdependent to the shared issue that affects them. Building on Blumer, Putnam and Stohl’s research, we can understand that identifying niche groups gives marketers a strategic advantage when providing media relations services. Niche groups are interdependent because they share the same values, beliefs, views, understand…

    Rodger Johnson/ Relevancein How To's- 8 readers -
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