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The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, after experimentation and validation, were able to have enormous success with their products.
…, marketing to niche group within a niche group. Down below, I want to reveal my top five lessons I’ve learned from marketing my fiction to a fan crowd online. 1) Going exclusive is risky and rewarding You hear it all the time—never lay all your books in one basket. If I had gotten a cent from every author telling me to publish my books on multiple…
… In today’s crowded retail space, many retailers have developed a niche audience. While that may seem like a hard way to scale and grow their businesses, their initial core audiences have become dedicated and genuine customers. Once you find your niche, you can begin to scale to reach similar audiences, as opposed to dedicating all of your…
… your site will get traffic from people looking specifically for the information you have to offer. Again, consider working with the keyword ‘cars,’ and then ‘new cars,’ and then ‘new Toyota trucks in Florida.’ The more concrete the details or your target audience, the more concrete you can get with your online marketing, both regarding context…