Niche Media

The Greenspun Media Group is a wholly owned subsidiary of The Greenspun Corporation. Headquartered in Henderson, Nevada, the group has over 60 years experience in the Las Vegas Valley. Beginning with the Las Vegas Sun newspaper in 1950, the company has grown to more than 30 publications and a total distribution exceeding 27 million magazines and newspapers.
Posts about Niche Media
  • Old Navy gives the gift swap a new twist on Vine

    … Love it or dread it, the holiday gift swap is a time-worn tradition at holiday parties. This year, Old Navy is using Vine to put a social media twist on what has traditionally been a more IRL affair. Old Navy’s “White Elephant” Vine game works like this: The retailer is rolling out one Vine video per day for 12 days that reveals gifts…

    Lucia Moses/ Digidayin Twitter- 7 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and Salesforce.com…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
  • Build it? Buying Niche Media May be Better

    … Why spend years building an audience for your brand if you can buy a turnkey niche media property? When we need a new kitchen table, few of us head to the local hardware store to pick up timber. We know the experts do it better. So, why are brands building their own content marketing foundations without seriously considering a ready-made…

    Content Marketing Institute- 9 readers -
  • Openings and New Hires at Niche Media, Balihoo, and YP

    … Fight Summit in NYC two years ago and I remember admiring his drive when he spoke about his beloved company. Under their leadership, Ted and Suzy Teele grew the the company to become a leading online digital marketing solution for over 3,000 retailers across the United States. Maria Blondeaux – Niche Media Niche Media recently named Maria Blondeaux…

    Kelly Benish/ Street Fightin Paid Search SEO Twitter- 20 readers -
  • How to Beat the Inverse Proportionality Marketing Paradox

    … the marketer spends hours pitching without much success. How we turn inverse proportional service delivery on its ear starts with challenging the notion many marketers hold about an audience and replacing it with a more strategic understanding of niche groups. Why Audiences Are Different Than Niche Groups Scan a few marketing blogs and you’ll see most…

    Rodger Johnson/ Relevancein How To's- 9 readers -
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