Niche Media

The Greenspun Media Group is a wholly owned subsidiary of The Greenspun Corporation. Headquartered in Henderson, Nevada, the group has over 60 years experience in the Las Vegas Valley. Beginning with the Las Vegas Sun newspaper in 1950, the company has grown to more than 30 publications and a total distribution exceeding 27 million magazines and newspapers.
Posts about Niche Media
  • Old Navy gives the gift swap a new twist on Vine

    … Love it or dread it, the holiday gift swap is a time-worn tradition at holiday parties. This year, Old Navy is using Vine to put a social media twist on what has traditionally been a more IRL affair. Old Navy’s “White Elephant” Vine game works like this: The retailer is rolling out one Vine video per day for 12 days that reveals gifts…

    Lucia Moses/ Digidayin Twitter- 6 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and…

    Joe Pulizzi/ Content Marketing Institutein Content- 10 readers -
  • Build it? Buying Niche Media May be Better

    …. Through print and online, Kraft’s publishing efforts generate the equivalent of 1.1 billion ad impressions a year. But even more interesting, Kraft tracks 22,000 attributes of more than 100 million annual visitors to its websites, according to AdAge. With all that data, Kraft can run sophisticated sentiment analysis on its audience’s online behavior…

    Content Marketing Institute- 8 readers -
  • Openings and New Hires at Niche Media, Balihoo, and YP

    … and digital goliath is hiring sales managers and trainers and C-Level executives. The best thing about working here? You get to work with the one and only Mike Deluca and his senior handler Joe Laffer. Apply here hibu is hiring for many roles, check them out. Apply here Local SEO Guide seeks an enterprise SEO genius. Is that you? Apply here…

    Kelly Benish/ Street Fightin Paid Search SEO Twitter- 15 readers -
  • How to Beat the Inverse Proportionality Marketing Paradox

    … passively consume information through mass media but rarely share the same views, beliefs, values or understanding of specific issues. And they almost never seek out solutions to such either. On the other hand, in his research, “Public Opinion and Public Opinion Polling,” published in a 1948 edition of American Sociological Review, Blumer argues…

    Rodger Johnson/ Relevancein How To's- 7 readers -
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