Niche Media

The Greenspun Media Group is a wholly owned subsidiary of The Greenspun Corporation. Headquartered in Henderson, Nevada, the group has over 60 years experience in the Las Vegas Valley. Beginning with the Las Vegas Sun newspaper in 1950, the company has grown to more than 30 publications and a total distribution exceeding 27 million magazines and newspapers.
Posts about Niche Media
  • Old Navy gives the gift swap a new twist on Vine

    … Love it or dread it, the holiday gift swap is a time-worn tradition at holiday parties. This year, Old Navy is using Vine to put a social media twist on what has traditionally been a more IRL affair. Old Navy’s “White Elephant” Vine game works like this: The retailer is rolling out one Vine video per day for 12 days that reveals gifts…

    Lucia Moses/ Digidayin Twitter- 7 readers -
  • 60 Content Marketing Predictions for 2015

    … large B2B brands, with technology companies leading the charge. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute In total, we have compiled 60 content marketing predictions from thought leaders around the world. Here are some of my favorites: Google will acquire Twitter, and Salesforce.com…

    Joe Pulizzi/ Content Marketing Institutein Content- 12 readers -
  • Build it? Buying Niche Media May be Better

    … strategy, promotions (e.g., coupons), and even content development. In 2001, Johnson & Johnson (J&J) acquired online parenting resource BabyCenter for a cool $10 million from near-bankrupt publisher, eToys.com. The BabyCenter website provides educational resources for a community of engaged women on the topics of birth, pregnancy…

    Content Marketing Institute- 9 readers -
  • Openings and New Hires at Niche Media, Balihoo, and YP

    … was just promoted from Digital Media Manager at Sunshine Media to their new digital agency group Upperline Media as their Digital Strategy Manager. Elizabeth Bernberg was just promoted at The Denver Post from their Advertising Sales Manager in cause marketing and sponsorships to their Director of Advertising focused on recruitment, commercial…

    Kelly Benish/ Street Fightin Paid Search SEO Twitter- 18 readers -
  • How to Beat the Inverse Proportionality Marketing Paradox

    … passively consume information through mass media but rarely share the same views, beliefs, values or understanding of specific issues. And they almost never seek out solutions to such either. On the other hand, in his research, “Public Opinion and Public Opinion Polling,” published in a 1948 edition of American Sociological Review, Blumer argues…

    Rodger Johnson/ Relevancein How To's- 8 readers -
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