Nichole Henderson

  • Facebook Helps Extend Reach of TV Ad Campaigns (Study)

    … and manage frequency, resulting in an average of 10 times higher efficiency in building unique reach when compared to TV. Marketers can use these findings and tools like Total Ad Ratings measurement to optimize their cross-platform media strategies in a way that really capitalizes on each platform’s strengths. The research showed pretty clearly…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -