Nichole Henderson

  • Facebook Helps Extend Reach of TV Ad Campaigns (Study)

    … with Facebook IQ, joined by Nielsen director of media analytics Nichole Henderson. LeBar and Henderson are pictured on the right. Highlights of their conversation with Facebook IQ follow: LeBar: We found that cross-platform strategies were successful in increasing the reach efficiency of the campaigns. Facebook was able to accurately target audiences…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
Get the top posts daily into your mailbox!