Nichole Kelly

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … Life with a new puppy is tons of fun. It’s also a frustrating series of trials and errors. Purina, the pet food company, is learning that launching a new content site isn’t much different. Its new content site was launched with “Puppyhood,” a Purina/BuzzFeed video collaboration that racked up 4 million views in two weeks. The video does…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
  • How to Measure Your Social Media ROI Using Google Analytics

    … Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already…

    Social Media Examiner- 5 readers -
  • Solving Social Media’s ROI Mystery

    … This is a guest post from Nichole Kelly for her upcoming Vocus Webinar on July 23d at 2:00 p.m. ET. There is no doubt that social media ROI has remained elusive to marketers. The Social Media Marketing Industry report released in May 2014 showed that 88 percent of marketers want to know how to measure the ROI from social media. And this isn’t…

    Adrienne Sheares/ Vocus Blog- 14 readers -
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