Nichole Kelly

  • Puppy Love: Inside Purina’s Ambitious New Content Play

    … a good dog” and “give your puppy toys to stave off boredom.” Night Agency, which is behind the Puppyhood campaign, said this type of content was the logical place to start, and it plans to build on the existing content with stories that address more niche topics. But in the words of BarkPost editor Stacie Grissom, “To stand out, you’ve got…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
  • How to Measure Your Social Media ROI Using Google Analytics

    … Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...] This post first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle …

    Social Media Examiner- 5 readers -
  • Solving Social Media’s ROI Mystery

    … This is a guest post from Nichole Kelly for her upcoming Vocus Webinar on July 23d at 2:00 p.m. ET. There is no doubt that social media ROI has remained elusive to marketers. The Social Media Marketing Industry report released in May 2014 showed that 88 percent of marketers want to know how to measure the ROI from social media. And this isn’t…

    Adrienne Sheares/ Vocus Blog- 14 readers -
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