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… related content creation associated with the event. Actionable Content Marketing Tips: Develop epic content with your speakers. Curate useful information that your target audience and their followers can use. Lee Odden is the master of the pre-conference ebook. Post the presentations on SlideShare. Extend your event longevity by hosting…
5 Basic Content Curation Types Every Marketer Needs My father always said, “Sell the sizzle, not the steak.” It turns out that my dad didn’t coin this phrase. Elmer Wheeler, a salesman and motivational speaker did way back in the 1930s. Content curators should heed his advice. Just as luring people into your eating establishment doesn’t ensure they’ll do more than drink the wa ...