Nicole Maraschky

  • Mediaocean, Merkle Become Atlas Partners

    … consumer experiences to a person rather than a cookie. First-party CRM data is the starting point for advanced media targeting and measurement in the Atlas platform, and the Merkle Atlas partnership extends Merkle’s people-based targeting capabilities. And Mediaocean CEO Bill Wise said: The partnership with Atlas signals Mediaocean’s continued vision…

    David Cohen/ AllFacebookin Facebook- 18 readers -
  • Facebook’s Atlas Announces Global Partnership with Havas Media Group

    … that the migration of current clients of Havas Media Group to the Atlas platform is already under way, and Atlas managing director Erik Johnson added: Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership…

    David Cohen/ AllFacebookin Facebook- 6 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 26 readers -
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