Nielsen

    • Earned Social Media Shares Trump Owned: What You Need To Know

      Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days, especially where businesses are concerned.

      Heidi Cohen/ Heidi Cohenin Social How To's- 13 readers -
    • Content Marketing Trust: 3 Opportunities You Can’t Miss

      How To Build Customer Trust With Content Marketing Customer trust has eroded. Are you worried? Do you think customer trust doesn’t matter to your marketing and business? Think again. Without trust, potential visitors will ignore your content marketing altogether. Even worse, they won’t purchase from you if they don’t trust you.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
    • CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

      Some of the journalists and bloggers who cover the news media can be pretty myopic. For example, I can’t tell you how many times I’ve read stories about CNN that are narrowly focused just on its cable TV ratings. Nielsen Media Research recently reported that Fox News ranked #1 among all cable networks during the week of March 6-12, 2017, with an average of 2.4M viewers in prime time.

      Greg Jarboe/ ReelSEO- 10 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 16 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 15 readers -
  • How Does Nielsen Accurately Provide Social TV Measurement?

    … with how it goes beyond the hashtag: Developing a comprehensive classifier set of keywords, phrases, names, hashtags and accounts that people could mention while posting about a particular program is one of the keys to capturing total social TV activity. Audience members will sometimes use “official hashtags” or mention a show’s verified program handle…

    David Cohen/ AllFacebookin Twitter How To's- 15 readers -
  • Facebook Under Fire: Do Marketers Care?

    …-viewability verification. In an effort to drive more transparency and further give confidence to clients, Facebook publicly announced new partners for its third-party ad-viewability verification program. In addition to Moat, Nielsen, comScore and Integral Ad Science, other partners will start to verify ad viewability and attention metrics in the next few…

    AllTwitterin Social Facebook- 16 readers -
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