Nielsen

  • How Does Nielsen Accurately Provide Social TV Measurement?

    … Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies…

    David Cohen/ AllFacebookin Twitter How To's- 13 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 13 readers -
  • 5 Proven Tips for Retaining Social Visits

    … information in one person’s timeline must have its toll! In fact, a recent study by Microsoft found that the average human attention span is now eight seconds, from about 12 seconds in the year 2000. If you’d like to retain more of your social visits, make sure your content is short, simple and easily digestible. Properly format your content…

    Inside Facebookin Social Google Facebook- 7 readers -
  • For TV Advertisers: TV + Social Is What’s Next

    … whenever they plan TV campaigns. Otherwise, they are missing a big opportunity. Brands with large TV budgets live in a world where TV measurement metrics (from companies like Nielsen) reign supreme. In this world, it is difficult to make an argument for completely switching advertising dollars away from TV and into social. And quite frankly, Facebook…

    Inside Facebookin Social Facebook- 18 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well. This week, the social media giant began requiring public figures with verified profiles…

    AllFacebookin Facebook- 10 readers -
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