Nielsen

    • 2017 Facebook: Is Your Business Missing Out?

      Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation of social media is media.

      Heidi Cohen/ Heidi Cohenin Social Facebook- 16 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 14 readers -
  • Nielsen Social Content Ratings, Week of Jan. 2: Golden Globes Dominate

    The 74th Annual Golden Globe Awards blew away the competition in the Nielsen Social Content Ratings for TV series and specials for the week of Jan. 2. Meanwhile, the National Football League occupied four of the top five spots in the sports category, but with the start of the league’s postseason, those were the only four NFL games for the week. The Golden Globes on NBC drew 10.

    David Cohen/ AllFacebook- 18 readers -
  • Nielsen Social Content Ratings, Week of Dec. 12: The Voice, NFL Prevail

    … installment of The Voice led the week with 1.177 million total interactions across Facebook and Twitter, followed by Fox’s Empire (637,000) and The Voice on Dec. 12 (540,000). And the Cowboys’ Sunday Night Football victory over the visiting Tampa Bay Buccaneers drew 6.651 million total interactions across the two social networks, more than double the second-place finisher, the New England Patriots’ rout of the visiting Baltimore Ravens on Monday Night Football. Image on homepage courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social Content Facebook Twitter- 14 readers -
  • How Does Nielsen Accurately Provide Social TV Measurement?

    … Only 47 percent of tweets related to live primetime television series during the past season contained official program hashtags, and that number dropped to 26 percent for non-live activity on Twitter, so how does Nielsen accurately provide social TV measurement? Nielsen also found that 81 percent of social TV engagement (retweets, replies…

    David Cohen/ AllFacebookin Twitter How To's- 15 readers -
  • Facebook Under Fire: Do Marketers Care?

    Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.

    AllTwitter- 15 readers -
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