Nielsen

    • Why Small Changes in CPG Trade Marketing Promotions Can Lead to Big Results

      The Consumer Goods sector is a space where large investments and high volatility often result in grand shifts in the name of effectiveness and profitability. Industry giants like Unilever, Coca-Cola, and Nestle have recently announced reorganization and re-strategizing to spur growth and cost savings, while smaller consumer goods manufacturers are being hailed as agile, innova ...

      Marketing Technology Blog- 20 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … media guidelines in place and distribute your content across your organization. Participate on social media after publishing content. The Social Media Hat’s Mike Alton spends time on social media answering comments and social shares for his megacontent. Social Media Examiner contributors respond to comments for the first few days after posts…

    Heidi Cohen/ Heidi Cohenin Social How To's- 16 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 21 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … be sure that the quality of the data will be much higher. Publishers that also have high engagement rates can then tie a user’s behavior and profile information together, just as Facebook does. These types of first-party data owners can partner with Krux, LiveRamp or similar businesses to make their data easily accessible to marketers. Data owners…

    AllTwitterin Facebook- 18 readers -
  • Nielsen Social Content Ratings, Week of Dec. 12: The Voice, NFL Prevail

    … installment of The Voice led the week with 1.177 million total interactions across Facebook and Twitter, followed by Fox’s Empire (637,000) and The Voice on Dec. 12 (540,000). And the Cowboys’ Sunday Night Football victory over the visiting Tampa Bay Buccaneers drew 6.651 million total interactions across the two social networks, more than double the second-place finisher, the New England Patriots’ rout of the visiting Baltimore Ravens on Monday Night Football. Image on homepage courtesy of Shutterstock. …

    David Cohen/ AllTwitterin Social Content Facebook Twitter- 15 readers -
  • How Does Nielsen Accurately Provide Social TV Measurement?

    … and quotes) on Twitter is with organic tweets sent by the audience, while 19 percent is with content posted by network accounts via network, program and talent accounts. However, in terms of engagement per tweet, the network-owned tweets drew 70 engagements apiece, compared with just eight for the organic tweets. The measurement company said…

    David Cohen/ AllFacebookin Twitter How To's- 15 readers -
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