Nielsen

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … coat the reality: Customer trust is low according to reports like the Edelman Trust Barometer. This is particularly true of your business’s c-suite. Instead rely on the power of personal connections. I know that sounds scary to marketers. Since it’s out of your control. But when it comes to spending money, Nielsen consistently reports people trust…

    Heidi Cohen/ Heidi Cohen- 40 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … in facts. Where appropriate link to the data’s original source. Don’t let readers assume that you’re the source. The words “trust me” makes readers think sleazy salesmen. This isn’t the image you’re seeking to establish. Even seemingly weak endorsements can qualify sales. Answer your customers’ questions. It’s pure Marcus Sheridan, “They Ask, You…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … of content and a revenue generator. Currently Facebook enables people and location search. Google dominates the search realm. From an advertising basis, 2016 was the year that digital display advertising passed search advertising according to eMarketer forecasts. From a competitive perspective, this is a major issue for Facebook that doesn’t produce…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 28 readers -
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