• Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    …-influencers have up to 22.2 times more buying conversations including product recommendations weekly than an average consumer based on research by KellerFay, Jonah Berger and Experticity. Frequency Influencer Opinions Are Sought – KellerFay, Berger & Experticity Research 87% of influencer recommendations take place face-to-face. 74…

    Heidi Cohen/ Heidi Cohen- 32 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    …, especially where businesses are concerned. This includes social media. Fortunately for us marketers, customers do trust other people including family, friends, colleagues and other customers. (Don’t take my word for it—it’s Nielsen’s research!) And we can tap into the power of their social media interactions. BTW—it’s not just consumers who…

    Heidi Cohen/ Heidi Cohenin Social How To's- 32 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … of content and a revenue generator. Currently Facebook enables people and location search. Google dominates the search realm. From an advertising basis, 2016 was the year that digital display advertising passed search advertising according to eMarketer forecasts. From a competitive perspective, this is a major issue for Facebook that doesn’t produce…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 31 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 28 readers -
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