Nielsen

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … coat the reality: Customer trust is low according to reports like the Edelman Trust Barometer. This is particularly true of your business’s c-suite. Instead rely on the power of personal connections. I know that sounds scary to marketers. Since it’s out of your control. But when it comes to spending money, Nielsen consistently reports people trust…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 25 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … your house file and nurture other communities to diversify your social media dependence. 3. Company credibility While Edelman didn’t assess the strength of company trust directly, Accenture research, focused on customer loyalty, discovered trust was a key purchase factor for US customers. Once you have gained your customers’ trust, price…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … Facts Every Marketer Needs To Know: Facebook In 2017 Despite Mark Zuckerberg’s protests, 2017 Facebook is more than a social media platform. Marketers, media entities and Facebook participants pay attention! As we enter 2017, Facebook is a full-fledged media entity. (BTW, this trend isn’t limited to Facebook. Here’s a full explanation…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 28 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 23 readers -
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