Nielsen

  • Micro-Influencers: Inside Dirt Astute Marketers Don’t Know

    … coat the reality: Customer trust is low according to reports like the Edelman Trust Barometer. This is particularly true of your business’s c-suite. Instead rely on the power of personal connections. I know that sounds scary to marketers. Since it’s out of your control. But when it comes to spending money, Nielsen consistently reports people trust…

    Heidi Cohen/ Heidi Cohen- 37 readers -
  • Earned Social Media Shares Trump Owned: What You Need To Know

    … Why All Social Shares Are Not Created Equal Matters Want to increase your marketing results from your social media shares? Of course you do—unless you’ve been living under a rock, who doesn’t? To do so, understand that not all social media shares are created equal. Surprised? You shouldn’t be. Trust is in extremely short supply these days…

    Heidi Cohen/ Heidi Cohenin Social How To's- 37 readers -
  • Content Marketing Trust: 3 Opportunities You Can’t Miss

    … and family who are customers followed by customers “I don’t know” in aggregate according to Nielsen. Incorporate their user-generated content in your content marketing. 2. Media credibility Media credibility matters for marketers. You need reliable platforms to distribute your marketing message. You need to know the context in which your message…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • 2017 Facebook: Is Your Business Missing Out?

    … connections are doing. It’s email that gets above average opens. Facebook could add sponsorships to its emails. For more information on Facebook marketing engagement, check out BuzzSumo. What does 2017 Facebook advertising mean for your marketing? Facebook requires investment. Even the smallest firms, must invest in participation and advertising…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 34 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 28 readers -
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