Nielsen

  • For TV Advertisers: TV + Social Is What’s Next

    … Sitting in your living room tonight, you will most likely be “double-fisting,” and I don’t mean with two beers. In one hand, you will be flipping the channels with your remote control, but in the other, you will keep a tight grasp on your phone, keeping a close eye on your social feeds and posting. So brands need to consider social media…

    Inside Facebookin Social Facebook- 18 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    …. It turns out that this is the best way. According to our stats, micro-influencers (those with five- or six-figure followings) get about twice the click-through rates of celebrities, and the cost per lead for their posts are about five times lower. That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say…

    AllFacebookin Facebook- 10 readers -
  • People are forgetting .com exists — ICANN survey

    … Have you ever heard of .com, .net and .org? That question was posed to 3,349 domain name registrants in 24 countries by market research firm Nielsen this June and guess what — awareness of all three cornerstone gTLDs was down on a comparable 2015 survey. Unbelievably, only 85% of respondents professed to be aware of .com’s existence, compared…

    Kevin Murphy/ DomainIncite- 10 readers -
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