Nielsen Brand Effect

  • Taking a Bite Out of Facebook Topic Data

    …. Highlights follow: Our research ranged from topic-level analysis for a subject like food to whether brand mentions could be used as a signal for existing brand measurement approaches. For example, could a campaign brand mention be compared to a Nielsen Brand Effect test? Overall, we saw that interactions on Facebook were similar to what we know…

    David Cohen/ Inside Facebookin Social Facebook- 11 readers -
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