Nielsen Norman Group

The Nielsen Norman Group (NN/g) is a computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen, Donald Norman and Bruce Tognazzini. Their work includes an analysis of the interface of Microsoft's Windows 8 operating system. They have done analyses of the user experience of mobile devices and intranets.
Posts about Nielsen Norman Group
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    … read your blog post word for word. (Source: Nielsen Norman Group) [Tweet this] To avoid alienating those who skim, be sure to break up large blocks of text with headers and bullet points. This will help to make the content more easily digestible. 5. There are more than 164 million blogs. More than 50% are inactive. (Source: Social Triggers…

    Carly Stec/ The IMPACT Blogin Content- 16 readers -
  • Tips For Mobile Design: Travel Brands That Are Going Places

    … reduce what Nielsen Norman Group calls our cognitive load: When the amount of information coming in exceeds our ability to handle it, our performance suffers. We may take longer to understand information, miss important details, or even get overwhelmed and abandon the task. Once Aunt Edna misplaces her boarding pass and Uncle Rick has “gone to look…

    Marketing Land- 12 readers -
  • How to Write Compelling Content That Demands Attention

    … of information you attempt to input surpasses the brain's processing power, things begin to malfunction. Details are missed, information isn't stored, and overall performance suffers. The power of scanable content According to Nielsen Norman Group, 79% of web users scan website content. To further explore the way in which people interact…

    Carly Stec/ The IMPACT Blogin Content How To's- 15 readers -
  • Search Engines Thumbing Noses At FTC Over SEM Labeling — WSJ

    The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become harder to distinguish from “organic” results. Using third party experts, the article asserts that paid search ads have become increasingly indist ...

    Greg Sterling/ Marketing Land- 21 readers -
  • 5 eCommerce Fails and Fixes

    … they want. A cluttered site design or poor navigation and search features will send shoppers away. Research from Nielsen Norman Group shows that even when sites get it right only 64% of users find what they want the first time. The Fix The Lemonstand blog suggests making it easy for people to find what they want with search autosuggest, category…

    The Daily Egg- 20 readers -
  • Content Traffic Research-Does Anyone Read Your Marketing?

    … has lead generation and sales implications for your business. But the real question in today’s attention deficient world is: does anyone really spend any time consuming, engaging with or sharing your content? Content traffic research findings Here’s content traffic research from the Nielsen Norman Group and Chartbeat to guide your content…

    Heidi Cohen/ Heidi Cohenin Social Content- 47 readers -
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