Nielsen Norman Group

The Nielsen Norman Group (NN/g) is a computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen, Donald Norman and Bruce Tognazzini. Their work includes an analysis of the interface of Microsoft's Windows 8 operating system. They have done analyses of the user experience of mobile devices and intranets.
Posts about Nielsen Norman Group
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    ….” To ensure that your emails get opened, focus on being as explicit as possible. 10. Personalized emails improve clickthrough rates by 14% and conversion rates by 10%. (Source: Aberdeen) [Tweet this] Personalization in the subject line (whether it be first name or company name) helps to engage recipients by conveying a unique email experience that makes…

    Carly Stec/ The IMPACT Blogin Content- 15 readers -
  • Tips For Mobile Design: Travel Brands That Are Going Places

    …, but once you step off the plane, you’re on your own. Wayfinding is more than just getting from point A to point B — it’s about establishing spatial awareness and proper orientation. Companies like Delta Airlines and Uber guide users through unfamiliar territory, starting with exiting the airport in one piece. Fly Delta App Navigating…

    Marketing Land- 12 readers -
  • How to Write Compelling Content That Demands Attention

    … of information you attempt to input surpasses the brain's processing power, things begin to malfunction. Details are missed, information isn't stored, and overall performance suffers. The power of scanable content According to Nielsen Norman Group, 79% of web users scan website content. To further explore the way in which people interact…

    Carly Stec/ The IMPACT Blogin Content How To's- 15 readers -
  • 5 eCommerce Fails and Fixes

    … they want. A cluttered site design or poor navigation and search features will send shoppers away. Research from Nielsen Norman Group shows that even when sites get it right only 64% of users find what they want the first time. The Fix The Lemonstand blog suggests making it easy for people to find what they want with search autosuggest, category…

    The Daily Egg- 17 readers -
  • Content Traffic Research-Does Anyone Read Your Marketing?

    Does Your Content Marketing Deserve Customer Attention? Time is money as the saying goes. For content marketers, these words have more than one meaning: Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget. Your prospect, customer and public time spent consuming your content has lead generation and sales imp ...

    Heidi Cohen/ Heidi Cohen- 45 readers -
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