Nielsen Norman Group

The Nielsen Norman Group (NN/g) is a computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen, Donald Norman and Bruce Tognazzini. Their work includes an analysis of the interface of Microsoft's Windows 8 operating system. They have done analyses of the user experience of mobile devices and intranets.
Posts about Nielsen Norman Group
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    … to their preferred form of communication. The more in-tune you are with their preferences, the better results you'll see. 9. 33% of email recipients open email based on subject line alone. (Convince & Convert) [Tweet this] According to MailChimp, “the best subject lines tell what's inside, and the worst subject lines sell what's inside…

    Carly Stec/ The IMPACT Blogin Content- 7 readers -
  • Tips For Mobile Design: Travel Brands That Are Going Places

    … relevant content. Features like “Near Me Now” let people discover nearby activities based on GPS location and user reviews. Contextual hints also help guide decision-making. If you want to grab a pint at the Fremont Brewery, the app can tell you if it’s open now, and estimate the time, cost, and distance to take an Uber there. TripAdvisor offers…

    Marketing Land- 9 readers -
  • How to Write Compelling Content That Demands Attention

    … it to your kid yesterday, we've all heard it. And for whatever reason, we listened (most of the time.) Why? Because "because" is a ridiculously powerful word when it comes to persuasion. The power of "because" In Robert Cialdini's book, Influence, he details a Harvard study in which a participant was asked to attempt to cut in front of a line of people…

    Carly Stec/ The IMPACT Blogin Content How To's- 7 readers -
  • Search Engines Thumbing Noses At FTC Over SEM Labeling — WSJ

    The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become harder to distinguish from “organic” results. Using third party experts, the article asserts that paid search ads have become increasingly indist ...

    Greg Sterling/ Marketing Land- 10 readers -
  • 5 eCommerce Fails and Fixes

    … they are into the shopping process. These aren’t the only eCommerce fails, but they are some of the most annoying. For even more advice, check out our definitive guide to shopping cart abandonment and tips on improving usability on eCommerce sites. See other Crazy Egg articles by Sharon Hurley Hall. Podcast: Play in new window | Download Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer and ghost writer. Connect with Sharon on her website. …

    The Daily Egg- 7 readers -
  • Content Traffic Research-Does Anyone Read Your Marketing?

    Does Your Content Marketing Deserve Customer Attention? Time is money as the saying goes. For content marketers, these words have more than one meaning: Your employee (or freelancer) time spent creating content has cost implications for your marketing headcount and budget. Your prospect, customer and public time spent consuming your content has lead generation and sales imp ...

    Heidi Cohen/ Heidi Cohen- 28 readers -
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