Nielsen Norman Group

The Nielsen Norman Group (NN/g) is a computer user interface and user experience consulting firm, founded in 1998 by Jakob Nielsen, Donald Norman and Bruce Tognazzini. Their work includes an analysis of the interface of Microsoft's Windows 8 operating system. They have done analyses of the user experience of mobile devices and intranets.
Posts about Nielsen Norman Group
  • 20 Statistic-Backed Tips For Succeeding at Content Marketing

    … read your blog post word for word. (Source: Nielsen Norman Group) [Tweet this] To avoid alienating those who skim, be sure to break up large blocks of text with headers and bullet points. This will help to make the content more easily digestible. 5. There are more than 164 million blogs. More than 50% are inactive. (Source: Social Triggers…

    Carly Stec/ The IMPACT Blogin Content- 10 readers -
  • Tips For Mobile Design: Travel Brands That Are Going Places

    … reduce what Nielsen Norman Group calls our cognitive load: When the amount of information coming in exceeds our ability to handle it, our performance suffers. We may take longer to understand information, miss important details, or even get overwhelmed and abandon the task. Once Aunt Edna misplaces her boarding pass and Uncle Rick has “gone to look…

    Marketing Land- 10 readers -
  • How to Write Compelling Content That Demands Attention

    … it to your kid yesterday, we've all heard it. And for whatever reason, we listened (most of the time.) Why? Because "because" is a ridiculously powerful word when it comes to persuasion. The power of "because" In Robert Cialdini's book, Influence, he details a Harvard study in which a participant was asked to attempt to cut in front of a line of people…

    Carly Stec/ The IMPACT Blogin Content How To's- 8 readers -
  • 5 eCommerce Fails and Fixes

    … they are into the shopping process. These aren’t the only eCommerce fails, but they are some of the most annoying. For even more advice, check out our definitive guide to shopping cart abandonment and tips on improving usability on eCommerce sites. See other Crazy Egg articles by Sharon Hurley Hall. Podcast: Play in new window | Download Sharon Hurley Hall is a professional writer and blogger. Her career has spanned more than 20 years, including stints as a journalist, academic writer and ghost writer. Connect with Sharon on her website. …

    The Daily Egg- 9 readers -
  • Content Traffic Research-Does Anyone Read Your Marketing?

    … has lead generation and sales implications for your business. But the real question in today’s attention deficient world is: does anyone really spend any time consuming, engaging with or sharing your content? Content traffic research findings Here’s content traffic research from the Nielsen Norman Group and Chartbeat to guide your content…

    Heidi Cohen/ Heidi Cohenin Social Content- 29 readers -
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