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… By Shea Bennett on Feb. 17, 2015 - 12:00 PM CNBC’s Saturday Night Live 40th Anniversary Special broke two Twitter television ratings records, reveals new data from Nielsen. Nine million people in the U.S. saw 1.3 million tweets about the celebrity-packed episode on Sunday (February 15th), which were sent by 449,000 users. Overall, more…
Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home the link between social media conversation and television viewing habits. The demographic information for programming over 250 U.S. television networks will be delivered overnight and give the industry new data about how programs are resonat ...