Nielsen Ratings

  • Nielsen Adds Age And Gender Demographics To Twitter TV Ratings

    Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home the link between social media conversation and television viewing habits. The demographic information for programming over 250 U.S. television networks will be delivered overnight and give the industry new data about how programs are resonat ...

    Martin Beck/ Marketing Land- 16 readers -
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