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… than 187 million impressions were generated by the show on Twitter, crowning Saturday Night Live as the show with the highest Twitter TV impressions of any series episode to date, and also the highest unique audience of any series episode in the 2014-15 season. As a comparison, Sunday’s NBA All-Star Game generated 126 million tweet impressions. Check the chart below for the top five shows on Twitter for the day. (Source: Nielsen.) …
Nielsen announced today that it has added age and gender demographic data to its Twitter TV Ratings product, in an effort to drive home the link between social media conversation and television viewing habits. The demographic information for programming over 250 U.S. television networks will be delivered overnight and give the industry new data about how programs are resonat ...