Nielsen Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Posts about Nielsen Research
  • Does Anyone Trust Your Content?

    … content – earned media – enters the content marketing mix. Research from Forrester shows that 55 percent of people rely on expert content (credible, third party articles or reviews), while only 32 percent rely on branded content. When asked by Forrester about making a purchase decision, 58 percent of consumers say that expert content would make…

    Robb Henshaw/ Relevancein Content- 10 readers -
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