Nielsen Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Posts about Nielsen Research
  • Does Anyone Trust Your Content?

    … them more likely to buy. Recent Nielsen Research shows similar results. Marketing is all about identifying the customers’ needs and creating strategies that solve for those needs. And when making a purchasing decision or forming their perception of a brand, at the core of any customer’s needs is real, credible information. Think about the last…

    Robb Henshaw/ Relevancein Content- 13 readers -
Get the top posts daily into your mailbox!