Nielsen Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers. NMR, headquartered in New York City, is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.
Posts about Nielsen Research
  • Does Anyone Trust Your Content?

    … content in a recent post on ZDNet. Forrester’s own Ryan Skinner has become one of the biggest champions of trust building via content marketing, and has covered the topic in depth on his blog and through his recent reports. And Chad Pollitt, VP of Audience here at Relevance, wrote a great response to the Content Shock debate earlier this year…

    Robb Henshaw/ Relevancein Content- 13 readers -
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