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… about Pokemon Go, remembering Robin Williams and an incredible soccer field. Fastest-growing categories and publishers The fastest-growing categories by social engagement month over month were travel (39 percent), politics (25 percent) and home and garden (21 percent), driven by National Geographic Travel, Breitbart and BuzzFeed’s Nifty, respectively. Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. …
In March, U.S. media publishers accounted for 1.5 billion total social actions (likes, comments, shares, retweets, dislikes), with 732 million from Instagram, 692 million from Facebook, 62 million from Twitter and 15 million from YouTube (excluding views). The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in March.