Nike

Nike, Inc. (/ˈnaɪki/ or /ˈnaɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.
Posts about Nike
  • The 6 Roadblocks to Going Global with Your E-Commerce

    … The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    … I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore. The town hall housed corporate communications and human…

    The Content Strategist- 18 readers -
  • How Nike is using digital channels to drive sales

    … Nike is trying to seize control of its customer data to stay ahead of its rivals. The company gave observers a close-up of its plans in its latest quarterly results. Here are the takeaways for marketers: App sales App-based commerce is surging for Nike, with online sales doubling in two years to more than $2 billion (£1.5 billion), and app…

    Digidayin How To's- 22 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … a fortune. Our study found that as an influencer’s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives…

    AllTwitterin Social- 26 readers -
  • How Instagram Stories Can Help Your Brand Gain Relevance

    … not lost on marketers. Adding to the conversation Nike’s first Instagram Story racked up 800,000 views in a mere 24 hours. That figure dwarfs the attention received by the company’s best video on Snapchat, which garnered about 66,000 views. It’s perhaps not shocking that Nike saw so much buzz considering its inaugural Instagram Story was a well…

    AllTwitterin Social Facebook Twitter How To's- 25 readers -
  • What Do Design and Innovation Leaders Talk About on Twitter? (Report)

    … From social media and mobile platforms to artificial intelligence and the Internet of Things, the evolution of technology is driven by design leaders who work to discover innovative solutions to the challenges of the modern world. Much like tech startups must innovate to succeed, mature companies like IBM, Nike and Starbucks must innovate…

    AllTwitterin Social Twitter YouTube- 26 readers -
  • Nine ways brands can improve emotional connections with customers

    … “emotional motivators”. HBR has compiled the most popular motivators that affect consumer behaviour and how brands can use each one of them to create a more meaningful relationship with their prospect customers. Let’s take a look at nine different ways brands appeal to these emotional motivators. 1) Standing out from the crowd Nike knows how…

    Search Engine Watch- 27 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
Get the top posts daily into your mailbox!