Nike

Nike, Inc. (/ˈnaɪki/ or /ˈnaɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.
Posts about Nike
    • The 6 Roadblocks to Going Global with Your E-Commerce

      The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep up with enhanced consumer demands for transparency.

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    … rewarded by illustrated cars zipping by, infinite scroll stats, and details about the company’s energy programs. Nike is another case where a brand that could’ve coasted on its reputation put in a strong creative effort. The mission sits up front: “Bring Inspiration and Innovation to Every Athlete in the World,” with a parenthetical wink…

    The Content Strategist- 18 readers -
  • How Nike is using digital channels to drive sales

    … Nike is trying to seize control of its customer data to stay ahead of its rivals. The company gave observers a close-up of its plans in its latest quarterly results. Here are the takeaways for marketers: App sales App-based commerce is surging for Nike, with online sales doubling in two years to more than $2 billion (£1.5 billion), and app…

    Digidayin How To's- 22 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 28 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … in 2017. I’m talking about the use of micro-influencers within influencer marketing. Earlier this year, Markerly introduced a data study showcasing why micro-influencers are so valuable and why brands should seriously consider utilizing “regular folks” with dedicated social followings to promote their products instead of mega-celebrities that cost…

    AllTwitterin Social- 25 readers -
  • What Do Design and Innovation Leaders Talk About on Twitter? (Report)

    … From social media and mobile platforms to artificial intelligence and the Internet of Things, the evolution of technology is driven by design leaders who work to discover innovative solutions to the challenges of the modern world. Much like tech startups must innovate to succeed, mature companies like IBM, Nike and Starbucks must innovate…

    AllTwitterin Social Twitter YouTube- 26 readers -
  • Nine ways brands can improve emotional connections with customers

    … “emotional motivators”. HBR has compiled the most popular motivators that affect consumer behaviour and how brands can use each one of them to create a more meaningful relationship with their prospect customers. Let’s take a look at nine different ways brands appeal to these emotional motivators. 1) Standing out from the crowd Nike knows how…

    Search Engine Watch- 27 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … this Nike commercial with LeBron James, they think, “Everyone knows LeBron is a hard-working superstar and a great guy to boot, so the Nike must be the brand for that kind of person.” Why celebrity endorsements stopped working Despite that powerful psychological process, celebrity marketing is on the decline. In 2004, celebrities appeared in nearly 20…

    AllTwitterin Social YouTube- 22 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … the digital marketing game, keeping a stronghold in social media platforms. The click-to-chat function in its website is everything a Gen C shopper needs. GoPro: A world of me Photo courtesy of farioff via Pexels. This is the era of self-tribute. We’re stripping fame from the echelons of the elite and distributing it among ourselves…

    AllFacebookin Content YouTube- 28 readers -
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