Nike

Nike, Inc. (/ˈnaɪki/ or /ˈnaɪk/) is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.
Posts about Nike
  • The 6 Roadblocks to Going Global with Your E-Commerce

    … information systems don’t provide a single platform to set up and exchange quality product content with trading partners. Exchange – existing product information systems don’t meet the standards of their trading partners. Compliance – suppliers struggle to keep up with different regulatory standards across countries. Quality – merchants can’t…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • What the Internet’s Best ‘About Us’ Pages Can Teach Brands

    …. Consumers can feel the sincerity, and marketers can respect how the corporate mission relates back to the entire site experience. Accenture, meanwhile, goes down a different path from the altruistic philosophy. If Patagonia gives you a sense of the why, then Accenture is more concerned with the how. The professional services company has an About Us…

    The Content Strategist- 19 readers -
  • How Nike is using digital channels to drive sales

    … Nike is trying to seize control of its customer data to stay ahead of its rivals. The company gave observers a close-up of its plans in its latest quarterly results. Here are the takeaways for marketers: App sales App-based commerce is surging for Nike, with online sales doubling in two years to more than $2 billion (£1.5 billion), and app…

    Digidayin How To's- 22 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 3 Ways to Spark Successful Relationships With Micro-Influencers

    … a fortune. Our study found that as an influencer’s follower count rose, its engagement (likes and comments) with those followers decreased. The real sweet spot for an influencer’s follower count is within the 10,000 to 100,000 range, where you are still able to reach a high volume of followers but still get the audience engagement that drives…

    AllTwitterin Social- 26 readers -
  • How Instagram Stories Can Help Your Brand Gain Relevance

    …-polished masterpiece to unveil new uniforms for the University of Michigan’s football team. Another way to garner attention could be adding authenticity to your content by allowing users to go behind the curtain, so to speak. A restaurant brand, for example, may already use Instagram to post pictures of new dishes. With Stories, it could shoot a quick…

    AllTwitterin Social Facebook Twitter How To's- 25 readers -
  • What Do Design and Innovation Leaders Talk About on Twitter? (Report)

    … From social media and mobile platforms to artificial intelligence and the Internet of Things, the evolution of technology is driven by design leaders who work to discover innovative solutions to the challenges of the modern world. Much like tech startups must innovate to succeed, mature companies like IBM, Nike and Starbucks must innovate…

    AllTwitterin Social Twitter YouTube- 26 readers -
  • Nine ways brands can improve emotional connections with customers

    … them the best level of security and trust and it has to be offered in every moment in their lives. 6) Excitement GoPro has become popular for its appeal to emotions, mostly focusing on excitement, adventure, and freedom. Its content is all about action and its audience is either fuelled with adrenaline, or wants to feel closer to a more…

    Search Engine Watch- 27 readers -
  • Why Have B2B Brands Fallen Behind on Social Media?

    … Take a look at 2016’s most influential brands on Facebook, according to Mavrck: Starbucks, Coca-Cola, MTV and Samsung Mobile top the charts, followed by brands like KFC, Nike and Target. What do these companies have in common? They’re all business-to-consumer. These days, it’s rare to find a business not trying to make a social media splash…

    AllFacebookin Social Facebook Twitter- 46 readers -
  • Why Peer-to-Peer Marketing Does More Than Celebrity Endorsements

    … marketing from bloggers or YouTube personalities who have gained authority in a specific industry. A survey from Collective Bias reveals that non-celebrity influencers are 10 times more likely to drive in-store purchases. But even influencers can’t foster personal connections with your brand like a friend or family member. A recommendation from a friend…

    AllTwitterin Social YouTube- 22 readers -
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