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Brands have penetrated our culture like never before. But will they keep their role in the face of the technological disruption about to sweep through the business landscape? We argue that the brands that we use to simplify and navigate will die, while the brands that we choose to believe in and belong to can thrive even more.
… sneakers?” Do you remember a certain moment when this began to take off? I blame NikeiD. When they opened a store in Midtown, the agencies started having parties there. It went from going there to “Just get me the sneakers,” and the sense of entitlement. I understand how agencies got there. The procurement effect has put agencies in places where…