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With the first work week of 2017 in the books, top executives at social media advertising agency Adaptly shared their thoughts on what the rest of the year will bring. The rise of social disruptors and importance of differentiation Vice president of strategic accounts Ruth Arber: New platforms like Snapchat are changing the way we talk to friends and share content.
… priority brand and agency relationships, while driving growth through long-term partnerships. Nikhil Sethi, Adaptly’s co-founder, commented on the hire in a press release: Kelley is a proven leader in advertising, media and ad technology across mediums/platforms, including digital, social, traditional media, sponsorships and events. We know she…
… Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed…