Nilla Wafers

Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla flavored, wafer-style cookies. The name is a shortened version of vanilla, the tropical type of flavor common to all Nilla-branded products. Nilla wafers have been flavored with synthetic vanillin since their introduction.Nilla wafers are round, thin, light wafers. "Nilla wafer" may sometimes be used colloquially like a genericized trademark for similar, but unrelated products. The brand was registered in the United States in 1968, having been first used in late 1967.
Posts about Nilla Wafers
  • Why Ruffles moved its entire ad budget to digital

    … hold digital advertising to an unfairly high level of scrutiny, especially when measuring the effectiveness of a TV campaign is inherently inexact. This skepticism has impeded brands from moving their budgets to digital and, instead, has kept their money tied to TV. But Vaynerchuk successfully convinced Kraft brand Nilla Wafers to move its entire…

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