Ninthdecimal

  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … to his appointment, Wiener spent six years as SVP of content, community and operations at CBS Local Digital. Before CBS, Wiener worked in various roles at Dow Jones and NBC Universal. EVP Named at Promoboxx Promoboxx has hired Barth Getto as EVP sales. Getto spent the last seven years at Biz Unite (the business unit of CCA Global Partners…

    Geoff Michener/ Street Fight- 8 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … How Data Is Poised to Significantly Transform Local Marketing March 1, 2016 by Michael Fordyce Leave a Comment Filed Under: Commentary Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace the significant power of real-world data. Agencies also play a significant role…

    Street Fightin Mobile How To's- 12 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 25 readers -
  • 5 Geofencing Tools for Customer Acquisition

    …. When they send the right offers to consumers in the right locations, at the right times, merchants who use LocationSmart should be able to increase traffic during non-peak buying hours. 5. NextBee: Automate the delivery of compelling offers. Targeted rewards based on a mobile user’s location can be an effective way to lure in people shopping…

    Stephanie Miles/ Street Fight- 17 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … device to a desktop, but you can also connect all of that to TV, to direct mail, to out-of-home, to radio, and other forms of media,” he said. “Now you can begin to build that understanding of audience and measurement attribution of campaigns across all of that — the entire ecosystem, that omnichannel platform. That’s really what we’ve built today…

    Street Fight- 14 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    … JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online…

    Steven Jacobs/ Street Fightin Mobile- 3 readers -
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