• Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

    … Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number…

    Street Fight- 24 readers -
  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … understanding of their interactions with consumers such as frequency and sequential messaging. For consumers, the move to single identity will change their interactions with brands in a very positive way, providing increased relevancy while maintaining anonymity to better align with their lifestyles, needs and interests. David Staas is the president of omni-channel audience and measurement company NinthDecimal. …

    Street Fight- 14 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … to his appointment, Wiener spent six years as SVP of content, community and operations at CBS Local Digital. Before CBS, Wiener worked in various roles at Dow Jones and NBC Universal. EVP Named at Promoboxx Promoboxx has hired Barth Getto as EVP sales. Getto spent the last seven years at Biz Unite (the business unit of CCA Global Partners…

    Geoff Michener/ Street Fight- 9 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … to the innovation and evolution of the mobile and ad tech industries. Serving as the chief executive officer of NinthDecimal, Michael has deep experience in local and mobile advertising, with a career spanning over two decades in business development, strategic alliances, marketing, product management and sales within the telecom, mobile and Internet industry, including leadership roles at MCI, Ingenio, and AT&T. He has co-authored three approved patents for advertising technology. …

    Street Fightin Mobile How To's- 17 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … and acquisition activity has begun to address this hurdle. For example, among measurement firms, comScore’s merger with Rentrak is designed to better understand when, how, and on what devices people are consuming media. On the media side, Verizon’s acquisition of AOL and AOL’s subsequent purchase of Millennial Media created an ad-targeting powerhouse…

    Street Fight- 27 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … on audience routines, or install beacons to deliver real-time offers while consumers are shopping in-store. Conditional offers, which are based on a shopper’s offer viewing or redemption history, also can be useful when retailers are looking to exclusively interact with first-time shoppers at their stores. 3. NinthDecimal: Gain a better understanding…

    Stephanie Miles/ Street Fight- 21 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence October 15, 2015 by Annie Melton Leave a Comment Filed Under: Features In today’s digitally-focused advertising landscape, overlooking TV’s influence is easy. But at 38%, it still accounts for the largest share of U.S. media spending, topping digital by six…

    Street Fight- 17 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    … JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online…

    Steven Jacobs/ Street Fightin Mobile- 5 readers -
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