Ninthdecimal

  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … and Emerging Markets at Rocket Fuel, VP of Sales at Angie’s List, VP of Channel Sales and General Manager at Yahoo. Silicon Beach’s inMarket Hires CRO inMarket, digital advertising company for the physical world, has hired mobile and location marketing veteran Chris Kozloski as Chief Revenue Officer. Chris joins inMarket after serving…

    Geoff Michener/ Street Fight- 19 readers -
  • Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

    … Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number…

    Street Fight- 25 readers -
  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … understanding of their interactions with consumers such as frequency and sequential messaging. For consumers, the move to single identity will change their interactions with brands in a very positive way, providing increased relevancy while maintaining anonymity to better align with their lifestyles, needs and interests. David Staas is the president of omni-channel audience and measurement company NinthDecimal. …

    Street Fight- 15 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    …) in various upper management positions. New Sales Exec At Search Influence Search Influence recently hired Lynn Bergeron as its new director of sales. Bergeron will continue to expand Search Influence’s efforts in delivering SEO services and digital advertising products. Before arriving at Search Influence, Bergeron worked as a sales manager for Ricoh…

    Geoff Michener/ Street Fight- 9 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … How Data Is Poised to Significantly Transform Local Marketing March 1, 2016 by Michael Fordyce Leave a Comment Filed Under: Commentary Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace the significant power of real-world data. Agencies also play a significant role…

    Street Fightin Mobile How To's- 18 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … earlier this year, for example, to track whether ads viewed on a mobile device led to a store visit or a purchase, and if so, to measure how much the consumer spent. NinthDecimal added partnerships with ZenithOptimedia and TiVo to measure ads’ real-world influence. More widespread implementation of beacons also may help marketers tackle the issue. Noah Elkin is Street Fight’s managing editor. …

    Street Fight- 29 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … that marketers can use to remind consumers about purchases they need to make — like remembering coffee before leaving the grocery store parking lot — or influence impulse purchases. xAd’s proximity targeting platform also can be used to amplify other advertising methods. 2. Koupon Media: Deliver offers based on shopper locations. By combining location…

    Stephanie Miles/ Street Fight- 24 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence October 15, 2015 by Annie Melton Leave a Comment Filed Under: Features In today’s digitally-focused advertising landscape, overlooking TV’s influence is easy. But at 38%, it still accounts for the largest share of U.S. media spending, topping digital by six…

    Street Fight- 20 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    … JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online…

    Steven Jacobs/ Street Fightin Mobile- 6 readers -
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