Ninthdecimal

  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … and Emerging Markets at Rocket Fuel, VP of Sales at Angie’s List, VP of Channel Sales and General Manager at Yahoo. Silicon Beach’s inMarket Hires CRO inMarket, digital advertising company for the physical world, has hired mobile and location marketing veteran Chris Kozloski as Chief Revenue Officer. Chris joins inMarket after serving…

    Geoff Michener/ Street Fight- 20 readers -
  • Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

    … Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number…

    Street Fight- 26 readers -
  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … understanding of their interactions with consumers such as frequency and sequential messaging. For consumers, the move to single identity will change their interactions with brands in a very positive way, providing increased relevancy while maintaining anonymity to better align with their lifestyles, needs and interests. David Staas is the president of omni-channel audience and measurement company NinthDecimal. …

    Street Fight- 16 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … USA’s New Orleans sales team. He also worked with Kimberly-Clark Professional for 16 years. *** Looking for a new job? Here are some openings! EatStreet is looking for mobile and web designers as well as a software engineer. NinthDecimal is on the hunt of an executive director of business development. Factual is looking for a senior partner…

    Geoff Michener/ Street Fight- 11 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … to the innovation and evolution of the mobile and ad tech industries. Serving as the chief executive officer of NinthDecimal, Michael has deep experience in local and mobile advertising, with a career spanning over two decades in business development, strategic alliances, marketing, product management and sales within the telecom, mobile and Internet industry, including leadership roles at MCI, Ingenio, and AT&T. He has co-authored three approved patents for advertising technology. …

    Street Fightin Mobile How To's- 19 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … earlier this year, for example, to track whether ads viewed on a mobile device led to a store visit or a purchase, and if so, to measure how much the consumer spent. NinthDecimal added partnerships with ZenithOptimedia and TiVo to measure ads’ real-world influence. More widespread implementation of beacons also may help marketers tackle the issue. Noah Elkin is Street Fight’s managing editor. …

    Street Fight- 30 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 24 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … media platforms and mobile-first, app-centric businesses have evolved around location from day one. In a recent Street Fight interview, NinthDecimal’s president, David Staas, spoke about location serving as the “glue” that binds together different media channels. “Everyone talks about cross-device and the idea of being able to connect a mobile…

    Street Fight- 21 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    … JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online…

    Steven Jacobs/ Street Fightin Mobile- 6 readers -
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