• Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … understanding of their interactions with consumers such as frequency and sequential messaging. For consumers, the move to single identity will change their interactions with brands in a very positive way, providing increased relevancy while maintaining anonymity to better align with their lifestyles, needs and interests. David Staas is the president of omni-channel audience and measurement company NinthDecimal. …

    Street Fight- 13 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … President at CBS Local Digital Media Ezra Kucharz, who helped build and lead 24+ markets and 146+ stations as a president at CBS, is leaving his post. Kucharz will stay at the company as special advisor to the CEO as well as remain on several nonprofit and corporate boards. His replacement, Adam Wiener, was named EVP/GM at CBS Local Digital Media. Prior…

    Geoff Michener/ Street Fight- 9 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … to the innovation and evolution of the mobile and ad tech industries. Serving as the chief executive officer of NinthDecimal, Michael has deep experience in local and mobile advertising, with a career spanning over two decades in business development, strategic alliances, marketing, product management and sales within the telecom, mobile and Internet industry, including leadership roles at MCI, Ingenio, and AT&T. He has co-authored three approved patents for advertising technology. …

    Street Fightin Mobile How To's- 15 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices…

    Street Fight- 26 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … on audience routines, or install beacons to deliver real-time offers while consumers are shopping in-store. Conditional offers, which are based on a shopper’s offer viewing or redemption history, also can be useful when retailers are looking to exclusively interact with first-time shoppers at their stores. 3. NinthDecimal: Gain a better understanding…

    Stephanie Miles/ Street Fight- 18 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … media platforms and mobile-first, app-centric businesses have evolved around location from day one. In a recent Street Fight interview, NinthDecimal’s president, David Staas, spoke about location serving as the “glue” that binds together different media channels. “Everyone talks about cross-device and the idea of being able to connect a mobile…

    Street Fight- 16 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the cu ...

    Steven Jacobs/ Street Fight- 5 readers -
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