Ninthdecimal

  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. The drivers of that transformation are two-fold. First, we are in the “Era of Digitalization,” where all forms of media are rapidly becoming digitized — from planning…

    Street Fight- 12 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … to his appointment, Wiener spent six years as SVP of content, community and operations at CBS Local Digital. Before CBS, Wiener worked in various roles at Dow Jones and NBC Universal. EVP Named at Promoboxx Promoboxx has hired Barth Getto as EVP sales. Getto spent the last seven years at Biz Unite (the business unit of CCA Global Partners…

    Geoff Michener/ Street Fight- 8 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    How Data Is Poised to Significantly Transform Local Marketing March 1, 2016 by Michael Fordyce Leave a Comment Filed Under: Commentary Data is at the front and center of our industry conversations, and this is the year where brands truly realize and embrace the significant power of real-world data.

    Street Fight- 14 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … earlier this year, for example, to track whether ads viewed on a mobile device led to a store visit or a purchase, and if so, to measure how much the consumer spent. NinthDecimal added partnerships with ZenithOptimedia and TiVo to measure ads’ real-world influence. More widespread implementation of beacons also may help marketers tackle the issue. Noah Elkin is Street Fight’s managing editor. …

    Street Fight- 26 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks like trade shows, sports arenas, and parades. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. In a 2015 Street Fight Insights…

    Stephanie Miles/ Street Fight- 17 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … a bigger piece of the ROI puzzle. Today, the company announced the launch of a TV measurement solution in partnership with TiVo‘s research subsidiary. Called LCI TV, NinthDecimal’s new solution enables marketers to see whether or not a television campaign was successful in driving consumers to visit and make purchases at brick-and-mortar locations…

    Street Fight- 14 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online, and subsequent decline of media as the cu ...

    Steven Jacobs/ Street Fight- 4 readers -
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