• NinthDecimal Launches Website-to-Store Attribution Solution

    Mobile programmatic and audience intelligence platform NinthDecimal has launched a new website-to-store attribution solution in a bid to help marketers more efficiently connect digital assets to offline sales. The product is being billed as the first of its kind, providing retailers with a clearer picture of the interplay between e-commerce and in-store activities.

    Stephanie Miles/ Street Fight- 20 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to a March 2017 comScore study, not including digital desktop time such as during the workday. The mobile time spent is often filling time for the consumer – during a commute, waiting for a friend or a phone call or an elevator. To access that time, Staas says, companies need richer data. “We use location data as a foundational signal, but we do a lot…

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  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … and Emerging Markets at Rocket Fuel, VP of Sales at Angie’s List, VP of Channel Sales and General Manager at Yahoo. Silicon Beach’s inMarket Hires CRO inMarket, digital advertising company for the physical world, has hired mobile and location marketing veteran Chris Kozloski as Chief Revenue Officer. Chris joins inMarket after serving…

    Geoff Michener/ Street Fight- 20 readers -
  • Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

    … Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number…

    Street Fight- 26 readers -
  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … understanding of their interactions with consumers such as frequency and sequential messaging. For consumers, the move to single identity will change their interactions with brands in a very positive way, providing increased relevancy while maintaining anonymity to better align with their lifestyles, needs and interests. David Staas is the president of omni-channel audience and measurement company NinthDecimal. …

    Street Fight- 16 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … USA’s New Orleans sales team. He also worked with Kimberly-Clark Professional for 16 years. *** Looking for a new job? Here are some openings! EatStreet is looking for mobile and web designers as well as a software engineer. NinthDecimal is on the hunt of an executive director of business development. Factual is looking for a senior partner…

    Geoff Michener/ Street Fight- 11 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … to the innovation and evolution of the mobile and ad tech industries. Serving as the chief executive officer of NinthDecimal, Michael has deep experience in local and mobile advertising, with a career spanning over two decades in business development, strategic alliances, marketing, product management and sales within the telecom, mobile and Internet industry, including leadership roles at MCI, Ingenio, and AT&T. He has co-authored three approved patents for advertising technology. …

    Street Fightin Mobile How To's- 19 readers -