Ninthdecimal

  • Attribution and Measurement  is Creating a Data Management Arms Race

    … David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according…

    Street Fight- 14 readers -
  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … $68m in venture capital from investors like DFJ and Comcast Ventures. SITO Mobile Executive Changes Publicly traded, SITO Mobile Ltd, made several senior leadership promotions over the past few weeks. Adam Meshekow, EVP Product & National Sales since September 2014, has been promoted to the newly created role of Chief Revenue Officer…

    Geoff Michener/ Street Fight- 20 readers -
  • Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

    … Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number…

    Street Fight- 26 readers -
  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … understanding of their interactions with consumers such as frequency and sequential messaging. For consumers, the move to single identity will change their interactions with brands in a very positive way, providing increased relevancy while maintaining anonymity to better align with their lifestyles, needs and interests. David Staas is the president of omni-channel audience and measurement company NinthDecimal. …

    Street Fight- 16 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … President at CBS Local Digital Media Ezra Kucharz, who helped build and lead 24+ markets and 146+ stations as a president at CBS, is leaving his post. Kucharz will stay at the company as special advisor to the CEO as well as remain on several nonprofit and corporate boards. His replacement, Adam Wiener, was named EVP/GM at CBS Local Digital Media. Prior…

    Geoff Michener/ Street Fight- 11 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … to the innovation and evolution of the mobile and ad tech industries. Serving as the chief executive officer of NinthDecimal, Michael has deep experience in local and mobile advertising, with a career spanning over two decades in business development, strategic alliances, marketing, product management and sales within the telecom, mobile and Internet industry, including leadership roles at MCI, Ingenio, and AT&T. He has co-authored three approved patents for advertising technology. …

    Street Fightin Mobile How To's- 19 readers -