• Why NinthDecimal Decouples Its Data, Expands Partnerships, and Moves Into the Black

      Audience intelligence and mobile programmatic platform NinthDecimal says its data and measurements divisions took off in 2016, making good on an anticipated industry shift. This spurt of new data partnerships, along with continuing business, led to today’s announcement of profitability for the company — at a time when NinthDecimal says a number of its peers are still struggling to make money.

      Street Fight- 21 readers -
  • Why People-Based Marketing Platforms Will Begin to Dominate in 2017

    … This past year laid the foundation for major transitions across the marketing landscape. Those trends will accelerate in 2017, ultimately reshaping our industry for decades to come. The drivers of that transformation are two-fold. First, we are in the “Era of Digitalization,” where all forms of media are rapidly becoming digitized — from planning…

    Street Fight- 13 readers -
  • Openings and New Hires at Empyr, Matchcraft, xAd and CBS Local

    … USA’s New Orleans sales team. He also worked with Kimberly-Clark Professional for 16 years. *** Looking for a new job? Here are some openings! EatStreet is looking for mobile and web designers as well as a software engineer. NinthDecimal is on the hunt of an executive director of business development. Factual is looking for a senior partner…

    Geoff Michener/ Street Fight- 9 readers -
  • How Data Is Poised to Significantly Transform Local Marketing

    … to the innovation and evolution of the mobile and ad tech industries. Serving as the chief executive officer of NinthDecimal, Michael has deep experience in local and mobile advertising, with a career spanning over two decades in business development, strategic alliances, marketing, product management and sales within the telecom, mobile and Internet industry, including leadership roles at MCI, Ingenio, and AT&T. He has co-authored three approved patents for advertising technology. …

    Street Fightin Mobile How To's- 15 readers -
  • PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution

    … PlaceIQ Teams Up with IRI to Tackle Online-to-Offline Attribution December 9, 2015 by Noah Elkin Leave a Comment Filed Under: Features Marketers face a number of big challenges today. One is pinpointing and keeping up with their audiences as they move from device to device — and then from platform to platform on those different devices…

    Street Fight- 27 readers -
  • 5 Geofencing Tools for Customer Acquisition

    … time. (For more on NinthDecimal, read the Street Fight interview with president David Staas.) 4. LocationSmart: Interact with the most relevant mobile users. Since merging with Locaid, LocationSmart has expanded its mobility platform with tools for cloud-based location services. Marketers are able to determine the location of mobile users…

    Stephanie Miles/ Street Fight- 19 readers -
  • NinthDecimal Partners with TiVo to Measure TV Advertising’s Real-World Influence

    … device to a desktop, but you can also connect all of that to TV, to direct mail, to out-of-home, to radio, and other forms of media,” he said. “Now you can begin to build that understanding of audience and measurement attribution of campaigns across all of that — the entire ecosystem, that omnichannel platform. That’s really what we’ve built today…

    Street Fight- 16 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 19 readers -
  • JiWire Rebrands as NinthDecimal to Focus on Data Business

    … JiWire would like for you to forget its wi-fi advertising business, please. The company has rebranded as NinthDecimal as it looks to compete in an increasingly crowded mobile advertising technology sector by highlighting its data business. The move underscores the importance of consumer data in the way advertisers buy audiences online…

    Steven Jacobs/ Street Fightin Mobile- 5 readers -
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