Noah Kagan

  • Email Content Marketing: Examples and Tips

    Does Your Business Stand Out In The Email Inbox? Check your email inbox and you’ll see everyone’s gotten the email content marketing memo. Let me explain. Astute marketers know email addresses are the marketing gift that keeps on giving. Specifically if you send a promotional email, you’re sure to generate sales.

    Heidi Cohen/ Heidi Cohen- 26 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … content Unlike re-envisioning or curating your existing content, repackaging your content takes your existing information and transforms it into something new. It usually involves combining a number of pieces of content and adding new text and images. It’s best used for ebooks and presentations. For example, when he was at SAP, Micheal Brenner took…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Content Marketing Performance Checklist: 1H2015

    … provide detailed product information and answer all potential customer questions. It’s straight out of the Marcus Sheridan playbook: “They ask you answer.” This qualifies prospects and reduces time to purchase. While it’s not sexy content marketing, it’s attracts prospects. Don’t take my word for it—read the case study: One blog post generated $2…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … to your email data to avoid getting recipients mad. Hat tip to Noah Kagan. Package older content into collections. The information should make sense together such as the “Best of”, Last week’s posts, and/or theme or holiday. Extend business emails This is business correspondence the recipient actively seeks or needs. It goes to a primary account…

    Heidi Cohen/ Heidi Cohenin Social Content- 14 readers -
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