Noah Kagan

  • Email Content Marketing: Examples and Tips

    … this privilege by over-mailing causing recipients to unsubscribe.) This is why Content Inc author, Joe Pulizzi, laser-focuses on his email acquisition numbers. Yet many of these marketers overlook the power of email content to build relationships with prospects, customers, influencers and readers. Think old-fashioned letter writing delivered one-to-one…

    Heidi Cohen/ Heidi Cohenin EMail Content- 30 readers -
  • Orphan Content: Is Your Budget Going Down The Toilet?

    … maximizing long-term content ROI. According to Moz’s Rand Fishkin, the biggest content marketing misconception is assuming your audience will take an action towards purchase after reading just one piece of your content. Rather content marketing is a long-term process. Like many sports, it requires a team of content, not just a single piece. Like…

    Heidi Cohen/ Heidi Cohenin Content- 31 readers -
  • Content Marketing Performance Checklist: 1H2015

    10 Step Content Marketing Performance Assessment If you’re like me, you probably can’t believe 2015 is half over. Before starting your 2016 content marketing plan process, assess how your 2015 content marketing is performing to-date. (To help you, here’s a content marketing checklist.) There are two good reasons to assess your 2015 content marketing performance to-date: Fig ...

    Heidi Cohen/ Heidi Cohen- 30 readers -
  • 50 (Almost) Free Ways To Repromote Content

    … time to focus your creative energies on higher quality content. But you feel helpless to change the process since once you finish one piece, you’ve an endless list of more content requests. Don’t worry; you’re in good company. 75% of marketers use a piece of content ONLY one time according to Kapost research. What a waste, especially since…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
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