• 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    … people spent in their stores, and how many of those shoppers were men vs. women. They can also use dwell time data to identify the store zones where customers dropped off, parsed based on the in-store event. 4. Locarise: Capture high-level information, like dwell times and visit frequencies. Using traffic analytics, Locarise helps retailers optimize…

    Stephanie Miles/ Street Fight- 8 readers -
  • 6 Innovative Ways to Implement Beacons for Marketing

    … that proximity marketing could help drive sales still aren’t sure where to begin or what types of campaigns they can implement with beacons. Here are six examples of innovative ways that businesses are implementing beacon technology right now. 1. Brands hosting interactive promotions. Swarm is working with a footwear brand to distribute 25 beacons…

    Stephanie Miles/ Street Fight- 9 readers -
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