• 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    … to in-store sales closes the loop for retail marketers and generates a better understanding of how everything from floor sets to promotions, and even weather patterns and staffing decisions, ultimately impact sales. Here are six tools that merchants can use to attribute offline marketing to in-store activity. 1. Euclid: Attribute offline marketing…

    Stephanie Miles/ Street Fight- 10 readers -
  • 6 Innovative Ways to Implement Beacons for Marketing

    … that generated the most traffic and sales. 4. Restaurants measuring the ROI of sponsorships. A national restaurant recently partnered with Nomi to measure how many new customers it acquired through its sponsorship of a music festival. Given that the festival was attended by more than 20,000 people, the sponsorship represented a significant investment…

    Stephanie Miles/ Street Fight- 11 readers -
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