Non-Human

  • Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    … fraud-detection technology. This produces rich reporting on questionable traffic that we block (pre-bid) from future campaigns. Our team routinely reviews this data and blocks sources with excessive non-human traffic. There are other tools and processes we use, but I don’t want to disclose these for fear of tipping off fraudsters. Unfortunately…

    Ratko Vidakovic/ Marketing Landin Display- 41 readers -
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