• Who Should Be Responsible For Stopping Programmatic Ad Fraud?

    …) as their agent to sell their inventory. Advertisers (the demand side) use DSPs as their agent to buy that inventory. So, as we move down the supply chain from publishers, we have to start by looking at SSPs. This is a key point: Fraudulent publishers cannot take part in the programmatic ecosystem without an SSP enabling them with the technology…

    Ratko Vidakovic/ Marketing Landin Display- 44 readers -
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