Non Profit Fundraising

  • How to Market Your Nonprofit like a Space Program

    …, especially those marketing single events or nonprofit organizations. The ESA (European Space Agency) recently landed an unmanned lander on a comet. They used this event to gain brand awareness with a calculated marketing effort in traditional media and social media. To do so, they released data from the lander as it came in and held a live video…

    Daniel Beulah/ MarketingSherpa Blogin Social How To's- 5 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … the campaign used, read the MarketingSherpa case study, “Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing.” Tip #3. Test your donation page The Heritage Foundation, a think tank located in Washington, D.C., used a donation landing page to test its value proposition. By incorporating…

    Selena Blue/ MarketingSherpa Blogin EMail- 9 readers -
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