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“You never have a second chance to make a first impression.” It’s a pretty well-worn saying at this point, but it’s true nonetheless. It’s true for business, it’s true for personal relationships, and it’s even true for nonprofits. As a nonprofit, there’s no better time to focus on making a good first impression than when you acquire a new donor or recruit a new fundraiser int ...
With new channels — like email, social, mobile, and web — nonprofits have never had more opportunities to stay in touch with the people who matter most to their organization. But even with all the tools available, you may feel that your organization still has room for improvement when it comes to generating donations online. Don’t panic.