• [Webinar] From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide

      If you’re a marketer who works with a nonprofit, you know the struggle of finding creative new ways to drive donations – especially during the holiday season. It’s a busy time for just about all nonprofits, especially with so many vying for those end of year donations. And to further complicate things, the tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year.

      Movable Ink Blogin Content- 10 readers -
    • Email Spotlight: Movember

      Last year, Movember Foundation used personalization in their emails to drive incredible engagement among their participants, and saw 30% higher donation values as a result. This year, they wanted to set the bar even higher. The challenge Their goal was to drive high-value participants to beat their best year of fundraising and re-engage first-time participants from 2016.

      Movable Ink Blogin EMail- 10 readers -
  • Do’s and Don’ts of Nonprofit Social Media

    … With the ability to reach millions of people across the entire world, social media can be an extremely valuable tool for nonprofits to inspire the public to help their causes. This only applies, of course, if you’re putting out the right content, using the right channels, targeting the right people, and otherwise doing it right. These do’s…

    Inbound Marketing Blogin Social- 26 readers -
  • What Data Should You Monitor for Your Nonprofit Website?

    … As your nonprofit inbound marketing plan seeks to meet goals of raising awareness, generating donations, creating advocates, and recruiting volunteers, regular website data analysis could help you to increase your site’s effectiveness and accomplish your goals. Some of the critical data you should be evaluating includes: Traffic Sources…

    Inbound Marketing Blogin EMail- 13 readers -
  • 7 A/B Tests to Try on Your Nonprofit's Donation Page

    … Your donation page acts as the bread and butter of your nonprofit organization. Getting a firm grip on what works (and what doesn’t) will be vital part of your marketing success. A/B testing on your donation page offers insider information to reduce bounce rates and increase donor conversions. The concept of A/B testing might feel a bit…

    Inbound Marketing Blog- 16 readers -
  • 5 Ways to Make Your Nonprofit Website Donor-Friendly

    … We’ve all seen it. Nonprofit organizations believe that they can’t (or shouldn’t) be expected keep up with the updates of the technological world leaving their websites looking like something from the mid-90s when dial-up was all the rage. However, in this day and age of online interactions, an effective charitable organization needs…

    Inbound Marketing Blog- 16 readers -
  • 4 Ways to Recruit Volunteers with Inbound Marketing

    … into dedicated assets? Here are four ways inbound marketing can help you to effectively recruit new volunteers: 1. Social Media Social channels are great place to interact and share content with potential volunteers. Whether through Facebook, Instagram or LinkedIn, your nonprofit has access to a host of people who are interested in the work you do. Try these…

    Inbound Marketing Blogin EMail- 13 readers -
  • 4 Easy Ways to Promote Your Fundraiser

    … on a Budget For your event to be a successful, strong promotion is essential. Follow these four steps for to fill your fundraising event. 1. Plan a three-part email series Email marketing should be at the core of your event promotion strategy. Keep in mind most of your supporters need to hear about your fundraising event multiple times before…

    Miranda Paquet/ Constant Contactin EMail- 24 readers -
  • Why and How Your Nonprofit Can Make Time for Social Media

    … With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals, and raising enough money to keep the lights on. I get it. I used to work in the nonprofit world myself and know the demands firsthand. But whenever I meet with harried…

    Constant Contactin Social EMail How To's- 12 readers -
  • 3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

    … #GivingTuesday is twice as nice if the donors who give to your nonprofit on November 29th keep giving to you throughout the year. As you prepare for #GivingTuesday, consider adding these tasks to your to-do list. Once the buzz of the big day is over, you’ll be glad you did! Here are three easy ways to engage (and retain) your #GivingTuesday…

    Constant Contact- 27 readers -
  • Innovative Partner Interview: Movember

    … Our innovative partner interview series brings you marketing insights from experts at our partner companies. This month, we chatted with Meaghan Bilinski, Digital Marketing Director at the Movember Foundation. Movember uses email marketing to drive fundraising for men’s health. Want to get involved? Check out Movable Ink’s Movember team page! Can…

    Movable Ink Blog- 11 readers -
  • How to Prepare for the Holiday Online Giving Season with John Haydon

    … If you’re like most nonprofits, a huge amount of your funds will be donated during October, November, and December. Get your nonprofit’s online strategy primed to make the most of this year’s giving season by watching recent webinar, How to Prepare for the Holiday Online Giving Season. Nonprofit expert, John Haydon, shares his best advice…

    Constant Contactin EMail How To's- 14 readers -
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