Nonprofit

    • 5 Ways to Make Your Nonprofit Website Donor-Friendly

      We’ve all seen it. Nonprofit organizations believe that they can’t (or shouldn’t) be expected keep up with the updates of the technological world leaving their websites looking like something from the mid-90s when dial-up was all the rage. However, in this day and age of online interactions, an effective charitable organization needs to be capable of functioning in the places w ...

      Inbound Marketing Blog- 12 readers -
    • 4 Ways to Recruit Volunteers with Inbound Marketing

      One of the most critical goals for many nonprofits is to recruit and retain volunteers. Many organizations rely on volunteers and often would not be capable of continuing their endeavors without them. But other than by word-of-mouth or inviting friends, how can a nonprofit go about connecting with potential volunteers and turning them into dedicated assets? Here are four ways i ...

      Inbound Marketing Blogin EMail- 12 readers -
  • 4 Easy Ways to Promote Your Fundraiser

    … on a Budget For your event to be a successful, strong promotion is essential. Follow these four steps for to fill your fundraising event. 1. Plan a three-part email series Email marketing should be at the core of your event promotion strategy. Keep in mind most of your supporters need to hear about your fundraising event multiple times before…

    Miranda Paquet/ Constant Contactin EMail- 20 readers -
  • Why and How Your Nonprofit Can Make Time for Social Media

    … With so much work to do, and limited staff and resources, social media often takes a back seat for nonprofits that are too busy planning board meetings, drafting annual appeals, and raising enough money to keep the lights on. I get it. I used to work in the nonprofit world myself and know the demands firsthand. But whenever I meet with harried…

    Constant Contactin Social EMail How To's- 12 readers -
  • 3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

    … Marketing Kit is for you! 3. Create fresh content ahead of time to make a great first impression. Because your online donation form requires a donor’s email address, your email contact list will likely get a whole lot bigger on #GivingTuesday. Additionally, if you plan to follow Tip #1, your social feeds will be buzzing with brand new followers…

    Constant Contact- 23 readers -
  • Innovative Partner Interview: Movember

    … Our innovative partner interview series brings you marketing insights from experts at our partner companies. This month, we chatted with Meaghan Bilinski, Digital Marketing Director at the Movember Foundation. Movember uses email marketing to drive fundraising for men’s health. Want to get involved? Check out Movable Ink’s Movember team page! Can…

    Movable Ink Blog- 11 readers -
  • How to Prepare for the Holiday Online Giving Season with John Haydon

    … If you’re like most nonprofits, a huge amount of your funds will be donated during October, November, and December. Get your nonprofit’s online strategy primed to make the most of this year’s giving season by watching recent webinar, How to Prepare for the Holiday Online Giving Season. Nonprofit expert, John Haydon, shares his best advice…

    Constant Contactin EMail How To's- 14 readers -
  • How to Create a Welcome Series for New Donors

    … donors never return to make a second gift. Roger Craven, in his book Retention Fundraising lists seven factors that influence donor retention: Donor perceives your organization to be effective in trying to achieve its mission. Donor knows what to expect from your organization with each interaction. The donor receives a timely thank you. Donor…

    John Haydon/ Constant Contactin EMail How To's- 22 readers -
  • How to Prepare for a Successful Year-End Fundraising Campaign

    … many nonprofits make is treating everyone in their database the same. Successful nonprofits understand that each person has a different relationship with their organization, so create a strategy for each audience segment. Examples of audience segments to consider: People who gave last year First-time donors Repeat donors Small, mid, major…

    John Haydon/ Constant Contactin How To's- 16 readers -
  • Set Up Your Monthly Giving Marketing Plan in 4 Simple Steps

    … Did you know that six out of every ten donors are likely to stop giving to your organization next year? Donor retention is a hidden treasure of funds for your nonprofit. But if you want to grow your number of monthly donors, you need to do more than ask once a year. It’s ongoing, and it takes time. Donor retention starts with an effective…

    Constant Contactin EMail- 9 readers -
  • Look Great in the Inbox for Nonprofits

    … First impressions matter for nonprofits. Especially in the inbox. Your readers are making decisions on whether or not to open and interact with your email, and if it doesn’t look appealing, they could delete your message. Make your audience sit up and take notice with great email design. This webinar will review the 7 Don’ts of Email Design…

    Azure Collier/ Constant Contactin EMail- 21 readers -
  • Affiliate Marketing – Effective Online Fundraising Method

    … When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; and, consequently…

    Geno Prussakov/ Geno Prussakovin Affiliate- 25 readers -
  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 25 readers -
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