Nonprofit Marketing

  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 25 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … study, “Email Marketing: Four short emails boost year-end revenue 50% for nonprofit organization.” Tip #2. Provide “quick donate” links for previous donors The Obama for America campaign wanted to enable repeat donors to effortlessly give again. This required a few steps. First, they encouraged donors to save their payment information during…

    Selena Blue/ MarketingSherpa Blogin EMail- 9 readers -
  • 3 Ways Nonprofits Can Win Using For-Profit Marketing Tactics

    … Although their end goals may differ, the lines between for-profit and nonprofit organizations are blurring. Just like for-profits, nonprofits have to stand out in a crowded marketplace to survive. During the ninth annual Bridge Integrated Marketing and Fundraising Conference, Vocus Senior Vice President of Marketing and Product Management Mark…

    Adrienne Sheares/ Vocus Blog- 16 readers -
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