Nonprofit Marketing

  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 12 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … the campaign used, read the MarketingSherpa case study, “Email Testing: How the Obama campaign generated approximately $500 million in donations from email marketing.” Tip #3. Test your donation page The Heritage Foundation, a think tank located in Washington, D.C., used a donation landing page to test its value proposition. By incorporating…

    Selena Blue/ MarketingSherpa Blogin EMail- 8 readers -
  • 3 Ways Nonprofits Can Win Using For-Profit Marketing Tactics

    … Although their end goals may differ, the lines between for-profit and nonprofit organizations are blurring. Just like for-profits, nonprofits have to stand out in a crowded marketplace to survive. During the ninth annual Bridge Integrated Marketing and Fundraising Conference, Vocus Senior Vice President of Marketing and Product Management Mark…

    Adrienne Sheares/ Vocus Blog- 12 readers -