Nonprofit Marketing

  • 3 Ways to Make List Segmentation Work for Your Nonprofit

    … campaigns to segmented lists. Here are three ways Gifford Cat Shelter uses list segmentation: 1. Weekly Volunteer Updates The weekly volunteer update is sent every Friday at 8am. Sending consistently can help set expectations for your organization and create a great experience for your contacts. Each volunteer update contains new cat introductions…

    Constant Contactin EMail- 16 readers -
  • Nonprofit Marketing: 3 tips to increase year-end revenue

    … introduced after the value had been clearly communicated This is just one example of how Nathaniel Ward, The Heritage Foundation, and Tim Kachuriak, Next After, worked to optimize the nonprofit’s marketing. You can watch their Optimization Summit presentation to learn about their other efforts, “How The Heritage Foundation increased donations 274…

    Selena Blue/ MarketingSherpa Blogin EMail- 8 readers -
  • 3 Ways Nonprofits Can Win Using For-Profit Marketing Tactics

    … Although their end goals may differ, the lines between for-profit and nonprofit organizations are blurring. Just like for-profits, nonprofits have to stand out in a crowded marketplace to survive. During the ninth annual Bridge Integrated Marketing and Fundraising Conference, Vocus Senior Vice President of Marketing and Product Management Mark…

    Adrienne Sheares/ Vocus Blog- 12 readers -
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