North-West Passage

The Northwest Passage is a sea route through the Arctic Ocean, along the northern coast of North America via waterways amidst the Canadian Arctic Archipelago, connecting the Atlantic and Pacific Oceans. The various islands of the archipelago are separated from one another and the Canadian mainland by a series of Arctic waterways collectively known as the Northwest Passages or Northwestern Passages. Parliament at Ottawa renamed it the "Canadian Northwest Passage" in motion M-387 passed unanimously 2 December 2009.Sought by explorers for centuries as a possible trade route, it was first navigated by Roald Amundsen in 1903–1906.
Posts about North-West Passage
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    … alongside, or sponsoring, content (in other words, acknowledging the commercial involvement of a brand) this feels like marketers being sneaky. Being able to advertise your brand in a way that looks like “earned media” is something of a holy grail for marketers. In a weasel word term like “native advertising” it seems marketers have finally found…

    Sarah Mitchell/ Global Copywritingin Content Twitter- 7 readers -
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