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Beginning in 2011, search marketers began to lose visibility over the organic keywords that consumers were using to find their websites, as Google gradually switched all of its searches over to secure search using HTTPS. As it did so, the organic keyword data available to marketers in Google Analytics, and other analytics platforms, slowly became replaced by “(not provided)”.
… and non-branded queries. Susceptible to repeated comparison-shopping clicks. In both cases, Google has taken control and insight away from the advertiser, while bolstering click cost and volume through attractive (and unavoidable) ad products for consumers. A (not provided) Tomorrow How is the query data related to Enhanced Campaigns and PLAs? Well…