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    … and non-branded queries. Susceptible to repeated comparison-shopping clicks. In both cases, Google has taken control and insight away from the advertiser, while bolstering click cost and volume through attractive (and unavoidable) ad products for consumers. A (not provided) Tomorrow How is the query data related to Enhanced Campaigns and PLAs? Well…

    Michael Wiegand/ Portent, Incin Paid Search- 14 readers -