Nscreenmedia

  • Connecting With Gen Z: A Playbook for Digital Marketers

    …-quality data that can empower marketers with the actionable insights they need to better connect with Gen Zs. A consumer-packaged-goods company recently wanted to increase awareness of a snack-food product among 13- to 17-year-old males. The brand prepared a variety of assets for testing: humorous ads, informational ads, long videos, short videos…

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