Nscreenmedia

  • Connecting With Gen Z: A Playbook for Digital Marketers

    … The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. Barely out of high school, Gen Zs already have about $44 billion in spending power. Mintel even puts their purchasing power…

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