Nucleus Accumbens

The nucleus accumbens (NAcc), also known as the accumbens nucleus or as the nucleus accumbens septi (Latin for nucleus adjacent to the septum) is a region of the human brain in the basal forebrain rostral to the preoptic area. The nucleus accumbens and the olfactory tubercle collectively form the ventral striatum, which is part of the basal ganglia.Each brain hemisphere has its own nucleus accumbens. It is located where the head of the caudate and the anterior portion of the putamen meet just lateral to the septum pellucidum. The nucleus accumbens can be divided into two structures—the nucleus accumbens core and the nucleus accumbens shell.
Posts about Nucleus Accumbens
  • 6 Tactics for Boosting Post-Conversion Engagement

    … is no neural firing, the nucleus accumbens wins and we buy the product. Researchers can predict with relative certainty, before a person reaches a conscious decision, whether or not they will buy a product based on the activity in these areas of the brain. After we buy a product, we may begin to feel a form of cognitive dissonance called buyer’s remorse…

    Moz User Generated Blogin Social EMail- 16 readers -
  • 5 Post-Conversion Strategies to Increase Customer Lifetime Value

    … as a marketer doesn’t stop after the initial conversion. If you’ve brought in qualified leads, the next step is to ensure that you have the systems in place to keep them happy – and convert them into repeat customers. In a study by Zendesk, consumers ranked quality (88%) and customer service (72%) as the two biggest drivers of customer loyalty…

    Marcus Taylor/ Unbouncein Facebook- 21 readers -
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