Nucleus Accumbens

The nucleus accumbens (NAcc), also known as the accumbens nucleus or as the nucleus accumbens septi (Latin for nucleus adjacent to the septum) is a region of the human brain in the basal forebrain rostral to the preoptic area. The nucleus accumbens and the olfactory tubercle collectively form the ventral striatum, which is part of the basal ganglia.Each brain hemisphere has its own nucleus accumbens. It is located where the head of the caudate and the anterior portion of the putamen meet just lateral to the septum pellucidum. The nucleus accumbens can be divided into two structures—the nucleus accumbens core and the nucleus accumbens shell.
Posts about Nucleus Accumbens
  • 6 Tactics for Boosting Post-Conversion Engagement

    …. Our brain, before and after a conversion In 2007, a group of researchers from Carnegie Mellon and Stanford, respectively, conducted an experiment that explained what happens in the brain before and after we buy things. When we see a product we like, our brain’s "pleasure center," an area called the nucleus accumbens, increases neural firing…

    Moz User Generated Blogin Social EMail- 11 readers -
  • 5 Post-Conversion Strategies to Increase Customer Lifetime Value

    … likely to buy from you again and again. Click To Tweet - Powered By CoSchedule 2. Exceed expectations with unexpected surprises Before we buy something, an area in our brain called the nucleus accumbens increases neural firing. This makes us feel great because there are lots of dopamine receptors in that part of the brain, and dopamine makes us feel…

    Marcus Taylor/ Unbouncein Facebook- 13 readers -
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