• When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

    … been quicker to respond and their tweets would’ve been way more aligned with what their audience expected. They stayed safe and paid the price. The overly conservative brand is being left behind while the non-stop train known as the Internet continues to move. Oh, and in case you were wondering what I would have done… Top image courtesy of Beyoncé’s Facebook page. Readers: What would you do in Red Lobster’s shoes? Jay Lledo is the social media manager at creative agency 180LA. …

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