• How Lululemon Builds Community with (Stretchy) Shorts

    …, and partying. The amount of #brandlove (and sales) generated during the race is staggering. It’s an epic advocate event disguised as a marathon, which comes together smoothly in large part because the community built online expects to meet in real life. That’s kind of the point of running a marathon—you have to hit the pavement with the group on race…

    Hootsuitein How To's- 6 readers -
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