• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … with inanimate objects twerking in a basement. Or Dunkin Donuts’ attempt to leverage the hashtag and Generation Z slang with #BreakfastWhenevs”–not only are consumers unlikely to share these ads, but they can have a negative impact on the brand. The key to creating a successful ad campaign in today’s world lies in a brand’s ability to offer…

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