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… “People often forget the broad reach of social and the opportunity for it to help increase brand awareness, connect with influencers, and communicate with stakeholders that are harder to reach,” said Rob Begg, VP Enterprise Strategy at Hootsuite. We heard this in the webinar, Inside WWF: #EndangeredEmoji Campaign, where Begg discussed…
For most of us, not a day goes by without using an emoticon in text messages, Tweets or emails. The use of these tiny emoticons isn’t limited to a single country or language, and in 2014, one of them even received the title of being the most frequently used “word” of the year. That’s why this year, one organisation harnessed the universal appeal of emoji to raise awareness for ...