• How Local Found Itself on a Mound of Big Data

    … There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. Start with local search, layer on mobile, bake in beacons, and leverage calls to track consumers as close to a business as possible. In-store, interact through mobile messaging…

    Street Fightin How To's- 27 readers -
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