• B2B Data-Driven Marketing – Book Interview

    … Heidi cohen interviews Ruth Stevens Q: What’s your best piece of advice for readers looking to improve their marketing? Pay attention to your customer and prospect data. For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure…

    Heidi Cohen/ Heidi Cohen- 33 readers -
  • Steal These 5 Awesome Content Marketing Tips

    … not be for everyone, it forces you to stretch yourself. Other activities included a meditation session and a walking photo tour of Boston. What a great way for visitors to take advantage of the city! In his closing remarks, Steve Garfield instructed attendees to “Embrace the grey area.” Actionable Content Marketing Tips: Step outside of your regular…

    Heidi Cohen/ Heidi Cohenin Social Content- 19 readers -