• B2B Data-Driven Marketing – Book Interview

    … Heidi cohen interviews Ruth Stevens Q: What’s your best piece of advice for readers looking to improve their marketing? Pay attention to your customer and prospect data. For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure…

    Heidi Cohen/ Heidi Cohen- 34 readers -
  • Steal These 5 Awesome Content Marketing Tips

    … issues in advance so that you’re not on a deadline when you have a problem. Have resources available to troubleshoot any potential issue. Put someone in charge. Also, give them the authority and ability to contact the appropriate resources. MarketingProfs included a lunchtime talk on improv by Cisco’s Tim Washer. While comedy may…

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