• B2B Data-Driven Marketing – Book Interview

    … Heidi cohen interviews Ruth Stevens Q: What’s your best piece of advice for readers looking to improve their marketing? Pay attention to your customer and prospect data. For some marketers, data can sound scary—or boring. But there’s nothing more important if you’re trying to gain customer insight, target the right audiences, and measure…

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  • Steal These 5 Awesome Content Marketing Tips

    … to cut out and take with them. MarketingProfs added instructions for creating fun social media posts using their hashtag (#MPB2B). Ann spotlighted her favorite user generated content during her talks and via email. Additionally, MarketingProfs offered special prizes for the best posts. Actionable Content Marketing Tips: Make it super easy…

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