#Rio

  • Rio 2016 Opening Ceremony on Facebook, Instagram

    … 23 million interactions from 12 million users. The countries with the highest percentage of monthly active users who engaged with the Opening Ceremony on Facebook were: Brazil: 13 percent Argentina: 7 percent Mexico: 7 percent U.S.: 6 percent Peru: 5 percent And the post that drew the most engagement came from Spanish tennis player Rafael Nadal…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use mobile…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
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