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Remember The Devil Wears Prada? In the 2006 movie, an eager Anne Hathaway’s dream is to work for high-fashion magazine Runway—despite having to answer to its tyrannical editor. If the film were written today, it’d be very different. Print magazines long told readers what was hot, what they should buy and what they should wear.
… New York Fashion Week wrapped up last Thursday, and Instagram demonstrated why the platform is so important for the industry. According to a report from user-generated content marketing platform Chute, with 359,000 images shared, the 2016 NYFW surpassed the events from February in Instagram user engagement. Street style beat out runway looks…
… of 340,076 related images were shared, spawning 20,376,000 likes and 441,149 comments. The brand that generated the most engagement was Michael Kors, with its #AllAccessKors hashtag driving more than 1 million engagements. In addition, five of the top 10 New York Fashion Week by engagement came from Michael Kors. The most popular image (pictured above…