• Nielsen’s Top Social TV Moments on Twitter

    …, with #Empire generating 702,000 tweets and @kanyewest receiving 489,000 tweets during his Saturday Night Live performance. Whether it’s online streaming, cable TV or broadcast TV, recurring series seem to have remarkable staying power on social. Empire received an average of 387,000 tweets from 95,000 authors each episode, while cable-exclusive…

    AllTwitterin Twitter- 10 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … analyze what content resonates most with publishers’ audiences. Point being that publishers can achieve high engagement rates with clever social content that doesn’t cost a thing. I pulled 5 quick tips from a recent whitepaper we’ve created with NewsWhip that I think are most suited to get you (but mainly your content) prepped for this Super Bowl…

    Inside Facebookin Social- 8 readers -
  • Are Marketers Ready for The Cross-Device Super Bowl?

    … Gone are the days when the only way to watch the Super Bowl was to crowd around that monolithic tube television. Now, not only are Super Bowl fans watching on TV, they’re following along on Twitter, snapping selfies on Instagram and sharing moments on Snapchat. They’re streaming the game on NFL Mobile or listening to it on TuneIn. That means…

    Justin Lafferty/ AllTwitter- 20 readers -
  • Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

    …. They can use social media to provide the utility that customers demand today, going far beyond a top-of-funnel focus on audience, buzz and engagement. Moreover, by activating their Super Bowl advertisements, brands can expand their reach, learn more about their most engaged consumers, and most importantly, drive outcomes with conversion-based activities that can measurably impact the business. Chris Teso is the CEO and founder of Chirpify, a mobile and social customer loyalty platform. …

    AllFacebookin Social How To's- 12 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    … Bowl action by allowing them to add pre-roll video to organic video content from key publishers. You can also use Twitter’s event targeting to drill down into the Big Game’s audience last year—for instance, gender, device breakdown, reach—and the most engaging Tweets. Once you have insights about your event audience, activate targeting for your Super Bowl 50 advertising campaign. Ruth Arber is the director of solutions at Adaptly. Image courtesy of vincenzo mancuso / Shutterstock.com. …

    AllFacebookin Social Facebook Twitter- 11 readers -
  • The Big Trend in Sports Engagement: A Little Hashtag Emoji

    … the hashtag emojis (think Coca-Cola and Starbucks), but Twitter has been rolling out this feature for many events. Twitter has already activated a hashtag emoji for this Sunday’s Super Bowl 50, held about 45 miles south of the company’s San Francisco headquarters. Note: The Carolina Panthers’ official hashtag is #KeepPounding. Postano, which works…

    Justin Lafferty/ AllTwitterin Social Twitter- 16 readers -
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