#Sb50

  • Nielsen’s Top Social TV Moments on Twitter

    …, streaming and cable. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored…

    AllTwitterin Twitter- 11 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … With Super Bowl 50 fast approaching, the lure of a promising half time show and fresh commercials is sure to draw in large audiences – especially on social. In fact, last year’s big day was the most tweeted about NFL game ever – and this year will likely be no different. As a publisher, this is prime time to capitalize off of a moment where…

    Inside Facebookin Social- 10 readers -
  • Are Marketers Ready for The Cross-Device Super Bowl?

    … Gone are the days when the only way to watch the Super Bowl was to crowd around that monolithic tube television. Now, not only are Super Bowl fans watching on TV, they’re following along on Twitter, snapping selfies on Instagram and sharing moments on Snapchat. They’re streaming the game on NFL Mobile or listening to it on TuneIn. That means…

    Justin Lafferty/ AllTwitter- 21 readers -
  • Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

    …. They can use social media to provide the utility that customers demand today, going far beyond a top-of-funnel focus on audience, buzz and engagement. Moreover, by activating their Super Bowl advertisements, brands can expand their reach, learn more about their most engaged consumers, and most importantly, drive outcomes with conversion-based activities that can measurably impact the business. Chris Teso is the CEO and founder of Chirpify, a mobile and social customer loyalty platform. …

    AllFacebookin Social How To's- 12 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    … In 2015, 114.4 million people watched the Super Bowl, making it the most watched event in US television history. Many joined conversations about the game on social media, the new proverbial “water cooler.” There were 28 million tweets and 65 million users generated 265 million posts, comments, and likes on Facebook. In a recent study, 79…

    AllFacebookin Social Facebook Twitter- 13 readers -
  • The Big Trend in Sports Engagement: A Little Hashtag Emoji

    … the hashtag emojis (think Coca-Cola and Starbucks), but Twitter has been rolling out this feature for many events. Twitter has already activated a hashtag emoji for this Sunday’s Super Bowl 50, held about 45 miles south of the company’s San Francisco headquarters. Note: The Carolina Panthers’ official hashtag is #KeepPounding. Postano, which works…

    Justin Lafferty/ AllTwitterin Social Twitter- 17 readers -
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