• Nielsen’s Top Social TV Moments on Twitter

    …, streaming and cable. Twitter users are highly engaged during popular shows and live television events, both in terms of hashtags and @mentions. #SB50, the official Super Bowl hashtag, received more than 3.7 million tweets. Other live events like the #Oscars also fared very well, with 2.9 million tweets. And scripted television events scored…

    AllTwitterin Twitter- 7 readers -
  • Industry Experts: Amp Up Your Super Bowl Sunday Social With These Tips

    … your audience, and potential new readers, are super tuned in. In my role as vp of content at Playbuzz, I work with major sports teams and brands, including Sports Illustrated, NFL teams, The Chive, MLB, Fox Sports and more, all of which give me an inside look into what content garners the most engagement and attention from sports fans. Questions I…

    Inside Facebookin Social- 7 readers -
  • Are Marketers Ready for The Cross-Device Super Bowl?

    … Gone are the days when the only way to watch the Super Bowl was to crowd around that monolithic tube television. Now, not only are Super Bowl fans watching on TV, they’re following along on Twitter, snapping selfies on Instagram and sharing moments on Snapchat. They’re streaming the game on NFL Mobile or listening to it on TuneIn. That means…

    Justin Lafferty/ AllTwitter- 17 readers -
  • 6 Ways to Win Big With Paid Social During the Super Bowl

    … Bowl action by allowing them to add pre-roll video to organic video content from key publishers. You can also use Twitter’s event targeting to drill down into the Big Game’s audience last year—for instance, gender, device breakdown, reach—and the most engaging Tweets. Once you have insights about your event audience, activate targeting for your Super Bowl 50 advertising campaign. Ruth Arber is the director of solutions at Adaptly. Image courtesy of vincenzo mancuso / Shutterstock.com. …

    AllFacebookin Social Facebook Twitter- 8 readers -
  • The Big Trend in Sports Engagement: A Little Hashtag Emoji

    … Sports fans have taken notice of a unique feature on Twitter, and they love it. For major sporting events such as the College Football Playoff National Championship and the National Hockey League All-Star Game, Twitter has developed custom emojis that appear whenever someone tweets a specific hashtag. Select brands have been using the hashtag…

    Justin Lafferty/ AllTwitterin Social Twitter- 13 readers -
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