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… efforts: we’re OK at tracking the mobile web, but Justin asks whether we will move towards HTML5 or apps? How do we measure app use? What about people moving between the mobile web and apps? Mobile is tailoring the experience for the information about the user at that point in time (so using location, camera etc.). Unfortunately app data is split…
Phew; a packed schedule and a very warm presentation room for SearchLove today. Some great speakers and some surprisingly good food, but 9am till 6pm of presentations does require sustenance and sugar to get you through… The repeated messages were: delight your users, use data to understand your market, and think mobile first.