• Why TGI Fridays Is Thinking About Marketing Like a Startup

      Forming a digital marketing strategy is no cookie-cutter affair for many restaurants. Attracting foot traffic at a TGI Fridays is not the same as pitching customers a deal on a sweater at store. Rather than appeal just on price, restaurants must literally play to consumers’ appetites. Timing can be as much of a factor as the type of message that is sent.

      Street Fight- 15 readers -
    • GoDaddy Balances Tech and Self-Service in a Fragmented Marketplace

      Putting tools for creating websites in front of local businesses does not always mean they will jump to attempt web design for themselves. Whether it is to produce a true e-commerce channel or digital marketing to reach local customers, business owners scarcely have time to figure out how to get started.

      Street Fight- 12 readers -
    • Why Google Play Sees Complementary Roles for Travel and Local Apps

      A few taps is all it takes with an app to book travel arrangements or order dinner, and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. It comes down to a realization that even when making plans on a global scale, arriving at the destination brings the user back to the local level.

      Street Fightin Google- 20 readers -
  • PlaceIQ Rolls Out LandMark Location Insights Product to Track Consumer Changes

    … An idea has been percolating for some time at PlaceIQ for figuring out where customers go when they stop visiting a store. Today, the company is revealing its LandMark data product, which is intended to help marketers understand changes in consumer behavior that relate to location — such as shifting their visits from one store to a rival brand…

    Street Fight- 10 readers -
  • Why SharkNinja Keeps Searching for New Ways to Connect With Local Consumers

    … Building a rapport with customers at the local level can be a challenge for product makers who do not have their own stores. It can be an even more elaborate task for a brand such as SharkNinja, whose products have long lifecycles. That makes it all the more important to ensure digital marketing is effective in its reach, and cognizant of its…

    Street Fight- 13 readers -
  • How Harman Takes Electronics Marketing to the Local Level

    … Having the customer’s ear is literally what Harman International wants, but getting their attention at the local level takes more than a few steps for a consumer electronics maker. Harman, which was acquired by Samsung in March, produces connected products such as audio systems through its brands that include JBL and Bang Olufsen Automotive. Its…

    Street Fightin Mobile How To's- 11 readers -
  • #SFSNYC: Why Location Data Management Needs Technology and Agency Services

    … One theme that comes up often in conversations about marketing and location data management is whether the work should be done by an agency or by a technology provider. At Street Fight Summit in New York on Tuesday, Brett Fritz, VP of business development at digital performance marketing company DAC Group, went into detail about why there…

    Street Fightin Affiliate- 14 readers -
  • #SFSNYC: Finding the Next Billion-Dollar Local Startup

    … and Revolution Ventures‘ Bobby Ocampo spoke with The Insurrection‘s Elizabeth Spiers about what they look for when making investments and what interests them in the local space right now. But the two also had different approaches to what they look for. Hartman explained that his firm specializes in making seed or even pre-seed investments, so they care…

    Street Fight- 11 readers -
  • #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards

    … #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards October 26, 2016 by Jacob Donnelly Leave a Comment Filed Under: #SFSNYC Street Fight announced the winners of the 2016 Local Visionary Awards yesterday in a ceremony at the company’s flagship NYC conference. The 13-category competition honors the very best campaigns…

    Street Fight- 40 readers -
  • #SFSNYC: Soleo Announces Version 2.0 of Local Search API

    … With more people using smart phones than ever before, the ability for search engines to handle natural language and understand the intent of the user has never been greater. In 2015, voice search went from zero to 10% of all search volume. Soleo announced the launch of its latest version of the Local Search API at Street Fight Summit 2016…

    Street Fight- 14 readers -
  • #SFSNYC: How Marketers Are Closing in on the Holy Grail of Mobile Attribution

    … Fight Summit 2016, Yuyu Chen, a reporter at Digiday, Steven Rosenblatt, President at Foursquare, David Shim, CEO at Placed, and John Sedlak, CRO at PlaceIQ talked about the new innovations in data collection and the ways it can be used to improve business. “What’s super interesting is the fact that we now have a bridge between the digital…

    Street Fightin How To's- 18 readers -
  • #SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem

    … to door or they need to partner with one of the much larger companies in the space. At Street Fight Summit 2016, Rick Robinson, SVP at Urgently, Jonathan Cherins, EVP of Small Business & Partner at Yext, Michelle Roberts Green, Director of Local Sales Ops at the Weather Channel, and Faith Murphy, SMB Partner Development at Yahoo were in agreement…

    Street Fightin How To's- 18 readers -
  • The Importance of Location in Today’s Innovation Dialogue

    … The Importance of Location in Today’s Innovation Dialogue October 24, 2016 by Sponsor Leave a Comment Filed Under: #SFSNYC, Sponsored Content The following is a sponsored post contributed by xAd. On October 25th, dozens of top marketers and thought leaders will descend upon Tribeca. Their forum? Street Fight Summit 2016. Their goal…

    Street Fight- 10 readers -
  • DAC Group’s Fritz: ‘Consolidation Has Already Started’ in Local Tech

    … On October 25, Street Fight will hold its sixth annual Street Fight Summit, bringing together some of the greatest minds in marketing in local marketing and tech to discuss trends, deals, and emerging talent. Brett Fritz, business development VP of digital and content marketing agency DAC Group, is among the nearly three dozen speakers scheduled…

    Street Fight- 13 readers -
  • Lyft’s Melnick: ‘No Magic Bullet’ for Building a Multi-sided Marketplace

    … Building up a community of drivers and passengers for a ride-hailing service from scratch is no easy feat. There are big, fiercely competitive rivals in the ride-sharing space and new serivces popping up all the time — but that has not deterred Lyft. The company lauds the quality of its platform and service, positioning it for a different type…

    Street Fight- 14 readers -
  • Local Visionary Awards Finalists Announced

    … Local Visionary Awards Finalists Announced October 5, 2016 by The Editors Leave a Comment Filed Under: #SFSNYC, Local Visionary Awards Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York…

    Street Fight- 11 readers -
  • HomeAdvisor CEO: The Marketplace for Home Services Is ‘Operationally Intense’

    … Finding the right person to do a job around the house, whether it is a quick repair or major renovation, can often be a nerve-wracking chore. IAC’s HomeAdvisor has built a business around taking some of the pain out of the process by featuring prescreened, local service professionals at its online marketplace. CEO Chris Terrill says his company…

    Street Fight- 14 readers -
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