#Sfsnyc

  • #SFSNYC: The Restaurants of Tomorrow

    … of tomorrow are taking shape. Joining him were Ilir Sela, CEO of pizza-delivery app Slice; Cristina Botero, founder of fast-casual restaurant Inday; and Eli Portnoy, CEO of Sense360, a provider of competitive intelligence, who discussed ways the evolution of the restaurant world touched them. Sela, whose app lets people order pizza from pizzerias…

    Street Fight- 16 readers -
  • #SFSNYC: Taking Location ‘Beyond Pins on a Map’

    … #SFSNYC: Taking Location ‘Beyond Pins on a Map’ June 14, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC Mapbox SVP Marc Prioleau spoke at Street Fight Summit in Brooklyn in Tuesday, giving a bit of history of map technology and some clues to where it might go. During the early days of digital maps, Prioleau said, it was largely…

    Street Fight- 19 readers -
  • #SFSNYC: Foursquare ‘Trying to Build a Gold Standard of Truth’ for the Industry

    … Pundits far and wide have proclaimed that data is “the new oil.” For companies like Foursquare, which connect users with local businesses, the maxim rings true: Foursquare users supply the company with loads of information on what consumers want to buy and experience, when they want to buy it, and how far they are willing to go to get…

    Street Fight- 18 readers -
  • #SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

    …, which was recently acquired by Samsung and presents itself as a designer and engineer of “connected products and solutions for automakers, consumers, and enterprises worldwide,” the company employs a “blended retail strategy,” investing in its brick-and-mortar partners while “closing the loop by providing consumers the information they need to buy…

    Street Fightin How To's- 16 readers -
  • #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    … discuss the problems and needs particular to their businesses. “There’s no such thing as a small business when trying to reach a small business,” said Steven Aldrich, CPO of GoDaddy. “It’s a person.” Accordingly, digital marketers hoping to work with small businesses “need to love the idea that you’re going to spend time talking to each person…

    Street Fightin Mobile- 16 readers -
  • #SFSNYC: Inside Amazon’s Voice-Search Strategy

    … Voice search is one of the hottest topics in hyperlocal media. While tech giants including Google, Samsung, and Microsoft are looking for a piece of the voice-search pie, Amazon has emerged as the market frontrunner, racking up big sales with its Echo speakers powered by its personal assistant technology, Alexa. Pundits say voice search…

    Street Fight- 18 readers -
  • #SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working

    … #SFSNYC: How Brands Decipher What Local Marketing Tactics Are Working June 13, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: #SFSNYC It might seem easier if one solution could fit every brands’ needs in hyperlocal marketing, but that could mean overlooking the context of each brand’s relationship with its clientele. On a panel…

    Street Fightin How To's- 19 readers -
  • #SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients

    … #SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients June 13, 2017 by Joseph Zappa Leave a Comment Filed Under: #SFSNYC Go to YP’s homepage, and you’ll see hyperlocal digital advertising at its most elemental. Sixty million users turn to YP each month to punch their location and required service into a search bar…

    Street Fight- 21 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    … In the six years since Street Fight was founded to cover hyperlocal media and tech, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. In the past couple weeks alone, two major acquisitions in local stole headlines, as Snap scooped up Placed and OwnLocal acquired its…

    Street Fightin Google- 18 readers -
  • #SFSNYC: How Bots and AI Are Transforming Local

    … The march of artificial intelligence and bots continues across the digital marketing landscape, creating new ways to reach customers at local—however, these are still the early days. That was some of the sentiment shared at this morning’s panel on bots and AI at the Street Fight Summit in Brooklyn. Perry Evans, CEO of Closely, a provider…

    Street Fightin How To's- 18 readers -
  • #SFSNYC: How Slice Helps Local Pizzerias Get in on Ordering via Mobile

    … Lots of apps can connect consumers to restaurants to order meals, but New York-based Slice has focused on a particular food niche that founder and CEO Ilir Sela says is built on customer loyalty — pizza. Last October, Slice launched its iOS app for ordering pizza from local shops, rather than big chains that typically are already a step ahead…

    Street Fightin EMail How To's- 24 readers -
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