#Sfsw15

  • #SFSW15 VIDEO: 3 Companies That Are Rethinking Brick-and-Mortar Business

    … #SFSW15 VIDEO: 3 Companies That Are Rethinking Brick-and-Mortar Business June 17, 2015 by Joseph Zappa Leave a Comment Filed Under: #SFSW15 The web is not a just a place for offline business to wrangle consumers anymore. Increasingly, technology is changing the way we actually build businesses in the real world. Representatives from a trio…

    Street Fight- 11 readers -
  • #SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner

    … and maximizing the impact of co-op market development funds. Google’s slate of partnerships has skyrocketed in recent years, reaching a total of 170 in eight verticals. When searching for partners, Google looks for a company that has strong connections to local businesses, is focused on developing a digital strategy, and offers a product that works well…

    Street Fightin Google- 12 readers -
  • #SFSW15 VIDEO: Tying TV and Mobile to Measure Real-World Store Visitation

    … advertising. This link allows networks to evaluate linear television advertising’s success at prompting consumers to visit advertised stores. Rentrak set-top boxes were the key to the connection between mobile and TV. Rentrak anonymously registers the television-viewing habits of those who use its boxes, thus creating a location-based record…

    Street Fight- 18 readers -
  • #SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile

    … #SFSW15 VIDEO: Yelp VP Talks Food Delivery and the Impact of Mobile June 12, 2015 by Joseph Zappa Leave a Comment Filed Under: #SFSW15 Street Fight CEO Laura Rich sat down with Mike Ghaffary, vice president of business development at Yelp, last week at Street Fight Summit West to discuss the local reviews firm’s latest strategic moves…

    Street Fight- 12 readers -
  • #SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

    … brand created a centralized digital team, located in San Francisco, that would be responsible for development and implementation of technology initiatives across its over 35,000 restaurants. At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk…

    Street Fight- 13 readers -
  • How Partnerships are Driving the Next Generation of Delivery

    … How Partnerships are Driving the Next Generation of Delivery June 2, 2015 by Caitlin Maynard Leave a Comment Filed Under: #SFSW15 Left to right, Holger Luedorf, SVP Business, Postmates; Prahar Shah, Business Development, DoorDash; Sarah Mastrorocco, Business Development, Instacart; and Andrew Shotland, Proprietor, Local SEO Guide, speak…

    Street Fightin How To's- 10 readers -
  • Inside the Local Services Land Grab

    … Left to right, Marco Zappacosta, CEO, Thumbtack; Matt Williams, CEO, Pro.com; and Jeff Bercovici, SF Bureau Chief, Inc., speak on “The Local Services Land Grab” panel at Street Fight Summit West, the premier event for businesses working in local commerce, marketing, media, and technology. It was held this year at TerraSF, San Francisco…

    Street Fight- 10 readers -
  • Why Google’s Competition May Be Gaining in Mobile Search

    … For years, venture capitalists steered clear of the most successful Internet product ever: search. But now, investors are betting that a handful of new mobile search startups can question Google’s dominance. One of those startups,Vurb, might have the answer. The San Francisco-based search app gathers information from various mobile apps…

    Street Fightin Google- 6 readers -
  • 5 Hot Startups Connecting the Local Economy

    … effectively in local economies. Storefront The biggest investment most retailers make is in overhead. And too often, that means committing to a long-term lease even when it might be better to set up a shorter, more temporary stay and then move on to the next space. San Francisco-based Storefront wants to solve that problem. The company, which…

    Steven Jacobs/ Street Fight- 27 readers -
  • Why Instacart Doesn’t Want to Kill Brick-and-Mortar

    … In the U.S. last year, consumers spent nearly half a trillion dollars at grocery stores. After fits and starts, the technology industry appears to have finally started to break into this business, with a handful of new players scaling nationally. One of those companies is Instacart, the food delivery service that works with local grocery stores…

    Street Fight- 11 readers -
  • Pinterest SMB Chief: 2 of 3 Businesses on Site Have a Physical Store

    … Late last week, Pinterest completed a massive, half of a billion dollar round of funding that values the social media site at a $11 billion. The late stage funding will help the company continue to grow its user base and expand a now-established advertising product into one of its biggest potential markets: small business. Small local businesses…

    Steven Jacobs/ Street Fightin Social- 11 readers -
Get the top posts daily into your mailbox!
More from around the web