#Sfsw16

  • #SFSW16 VIDEO: At the Intersection of Travel and Local

    … West in San Francisco earlier this month, San Francisco Chronicle business editor Owen Thomas sat down with Aaron Zifkin, director of North American operations for Airbnb, to talk about how some of the lessons that the company was learning in the travel vertical could also be applied to local marketing and tech. Click here to check out more coverage from Street Fight Summit West 2016. Photo Credit: Shana Wittenwyler …

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  • #SFSW16 VIDEO: Rethinking Restaurants — Local Tech Remakes an Industry

    … Wiley Cerilli spoke about his new venture, Good Uncle, which seeks to bring a “virtual restaurant” model to smaller markets — delivering freshly prepared, gourmet food and celebrated dishes from famous chefs. OpenTable SVP Catherine Porter, spoke about the micro-moments on mobile that the company capitalizes on and how data and personalization can…

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  • #SFSW16: Location Solves Data Glut Says HERE Exec

    … #SFSW16: Location Solves Data Glut Says HERE Exec June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Fewer than one-third of all big data projects that have been launched in the last few years are successful, but as HERE’s Nicholas Goubert explained in a presentation at Street Fight Summit West 2016 on Tuesday…

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  • #SFSW16: Unpacking the Secrets to Improving Location Accuracy

    … #SFSW16: Unpacking the Secrets to Improving Location Accuracy June 8, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Seventy-percent of location data is inaccurate, and Freckle IoT CEO Neil Sweeney told the crowd at Street Fight Summit West on Tuesday that locations and brands that aren’t doing everything they can…

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  • #SFSW16: Loyalty is Back, and It’s Big, But It’s Not Cutting-Edge

    … at Street Fight Summit West. “Our goal is to help these business owners treat every single [customer] as a unique individual. Not long from now it’s either going to be like Minority Report or like Cheers. We want it to be like Cheers.” Belly CEO Logan LaHive noted that his company had invested heavily in innovative technologies early on in its history…

    Stephanie Miles/ Street Fight- 10 readers -
  • #SFSW16: YP’s Biggest Competitor? SMBs’ ‘Guy’

    … #SFSW16: YP’s Biggest Competitor? SMBs’ ‘Guy’ June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Fragmentation is changing the local marketing industry, with smaller sellers encroaching on a space that was once reserved for large national agencies. During a fireside chat at Street Fight Summit West 2016 on Tuesday, YP…

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  • #SFSW16 Yelp Announces New CPC Program

    … #SFSW16 Yelp Announces New CPC Program June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, Features Yelp debuted the “next generation” of advertising partnerships at Street Fight Summit West on Tuesday, along with four of the partners its working with to kick off the launch of a new Yelp Knowledge program. The announcement…

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  • #SFSW16: Why the ‘Gig Economy’ Is Not The Future of Work

    … #SFSW16: Why the ‘Gig Economy’ Is Not The Future of Work June 7, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News In a morning keynote at Street Fight Summit West in San Francisco on Tuesday, Thumbtack CEO Marco Zappacosta discussed the challenges facing skilled professionals and long-term trends within the service sector…

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  • Yelp Extends Online Booking Capabilities With New Platform Partners

    … Yelp Extends Online Booking Capabilities With New Platform Partners June 6, 2016 by Stephanie Miles Leave a Comment Filed Under: #SFSW16, News Yelp took another step in its expansion into the online booking arena this morning, with the announcement that it would be adding five new platform partners to its roster. By partnering with Whittl…

    Stephanie Miles/ Street Fight- 22 readers -
  • Deliv CEO: ‘We’re Selling the Picks and Shovels’ for Brick-and-Mortar Gold Rush

    … of delivery companies? I think there’s three fundamental differences. One is where is the demand coming from? The demand is coming from Amazon. Amazon has completely changed the shape of retail. In the last 24 months, Amazon has declared the battleground is the speed of fulfillment, so whether it’s Prime Now, whether it’s Amazon same-day, you can get…

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  • Can Local Tech Make Dining Out ‘Seamless, Tailored & Magical’?

    … Technology is slowly remaking the restaurant industry, reinventing long-established elements of the eating-out experience and making us reevaluate some of the customs associated with dining out. Nowait’s app originally was created to help diners avoid waiting for their table — but the app also gathers information (from reservations to meal…

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  • Moz CEO: Establishing Attribution Is About Building Businesses’ Trust

    … Local business owners want to do everything they can to improve their online visibility, but they often face a daunting challenge of trying to figure out what methods actually work and which local marketing providers are most likely to be effective for them. That uneasiness with local products and a lack of common standards has created some…

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